Subhub provides all in one solutions to rapidly design, build and run your own content website. Find out more about Subub at their website.
You can’t do too much to build trust. Most of it comes down to common sense and good business practice. To ensure that you are continually improving your trustworthiness, every time you go to a website, ask yourself whether you trust it or not. Then ask yourself why you have formed the opinion you have. Continually try to learn what makes a site trustworthy or untrustworthy and implement the relevant changes to your site.
If people trust you, the revenue will follow!
The other bit of good news is that few website owners focus on building trust in the minds of their visitors. If you do it well, it can become a real and sustainable competitive advantage.
1. Trust is built by lots of small actions on every page of your website.
2. Your website design is the first impression. Make sure it is professional and relevant to the subject matter.
3. Navigation must be intuitive. If visitors can’t find what they are looking for easily, they will question your competence in providing what they want.
4. Make the website personal by giving it its own tone and voice. People buy people.
5. Follow the HEART rule of creating online content. (Reminder: HEART stands for Honest, Exclusive, Accurate, Relevant and Timely.)
6. Use language that is appropriate to the audience. It will build empathy.
7. Regularly add new content to your site. It shows that the business is alive and kicking.
8. Review all links. Doubts will quickly form in your visitors’ minds if links don’t work or, worse still, take them to error pages.
9. Good grammar and spelling matter. Errors give the impression of sloppiness and carelessness.
10. Don’t make outrageous and unbelievable claims, like “Read this blog and you’ll be a millionaire by the end of the week.” People are used to scams, get-rich-quick schemes and rip-offs.
I just love what subhub has written about building trust, this is the most often thing that is missing on websites and blogs. I’ll be posting a series about the lessons of building trust.
{ 4 comments… read them below or add one }
All lessons are very effective and useful to me thanks for sharing
yep, I am always learning too!
Hey you are welcome, glad you enjoyed them
I am building a fairly new blog and was wondering how will people trust my content. You have nicely elaborated the small things like websites design, navigation, language and grammar which we might ignore initially.
My recent post The Deserted Towns