10 Lessons in Building Your Reputation

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Building trust on line. Not only is it about your reputation it’s about branding yourself and your company to the tribe or audience you serve.

1. Publish REAL testimonials and third-party endorsements. Try to always use real names and link to websites where possible. Some sites show images of letters sent by happy customers.

2. Publish case studies about customers you have helped, who use your product, etc.

3. Don’t put down, curse or insult competitors. It’s unprofessional. It is better to offer an objective comparison of competitive services or products.

4. Focus on building your long-term reputation, not on making quick sales.

5. Write articles for humans, not search engines.

6. Make your ‘About Us’ page personal and comprehensive. It plays an important part in making visitors feel comfortable that real people are behind the site.

7. Publish your photo or the photos of the key people involved with the site. Again, this reinforces the fact that there are real people behind the screenshots.

8. Clearly identify who is behind the site. Nothing creates more suspicion than a site that tries to hide the identity of its publishers.

9. On the ‘Contact Us’ page, provide an email form, telephone number, fax and address of the company. In Europe, it is a legal requirement for sites taking funds, but even sites driven by advertising will benefit from openness.

10. Provide a telephone number that people can call and talk to a person.

Tagged as: branding, Relationships, reputation