Relationship Marketing

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How to Lower Your Marketing Costs

by Mari-Lyn on July 3, 2010

in Collaboration, Relationships, Shifting, Social Media Marketing

Inbound Marketing, is the only way to go..it’s inexpensive, you aren’t wasting your money on advertising, you’re using the real power of people, by educating, connecting and promoting. It’s really that simple.

Advertising is shouting out at someone to get their attention to pay attention to you. It’s not about you, it’s about your customer/audience/niche or however you want to refer to them as.

There are four things you can do to lower your costs and be more successful.

  1. Create content
  2. Optimize your content
  3. Promote your content
  4. Convert and Analyze what you are creating and promoting

Start being a Publisher and Socializer..make connections, be a friend, publish your articles, post your content on your blogs, video, podcasts by publishing everything everywhere.

What do people share?

  • Educational information
  • About your business, got products & services
  • What you are offering or sharing
  • Information about your interests
  • The more you share the more people will be interested in you

Where can you share your content?
Article marketing is very good, rather than coming up with my own list, Michelle Dunn has a great list.

Here’s another article about places to post

Don’t forget to read this very popular article – “How to get friends and visitors”

There are a numerous other places..I’ll share them with you next time. Until then..happy publishing and socializing.


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