Creating a new you
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Creating a new you

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Creating a new you comes from a talk I did about “Branding U.”

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Since 2016 is just around the corner, it’s a great time to create a new you in your promotional and marketing efforts. Your marketing should be including these elements.

We all know that if you Google Branding, it will tell you it’s about creating your logo to brand your business. In this post I’m going to push it out further. Branding is your signature – what you present. Branding is also considered what your audience experiences from you.

Did you know that 72% customers prefer to buy from value- based companies?

What are your values?
A personal or cultural value is an individual’s assumptions of ethical value that can form basis for action. A principle value is a foundation upon which other values and measures of integrity are based. As such, values reflect a person’s sense of right and wrong or what “ought” to be. “Equal rights for all”, “Excellence deserves admiration”, and “People should be treated with respect and dignity” are representative of values. Values tend to influence attitudes and behavior.”

Here’s how to start:
1. Create a vision statement for yourself
2. What are your values – what is important to you
3. What do you want people to feel or experience with you
4. What feedback do you get back from your customers – what do they say about your services or products?
5. What are there BIG things you can do now?

Don’t be shy in expressing who you are and share your values that you want to be remembered by. How you show up needs to be congruent – your actions need to be the same in your personal and business life. They aren’t separate.

There are more articles about Branding.
Value Based Branding Value Based Branding

Building your Reputation
Building your Reputation

MLHarris

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Blogger, Business Advisor, a Leader she writes about Marketing, Kindness, Business Relationships and anything that she gets on her soapbox about.

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