If you really want to be seen and heard, implement a client appreciation marketing system. This will give you many rewards. Why would you want to do this?
1. You’ll have more desirable clients
. You’ll be more attractive to your clients who will want to work with you and thus will refer you to other more desirable clients. This alone creates customer longevity and an increased lifetime value of the clients who want to work with you.
2. You’ll gain more recognition, from your peers and the people you associate with.
You’ll discover new mentors, form collaborative relationships and more people will want to help you to be successful.
3. Your sales and profits will be optimized.
When you provide more value to your benefactors, the higher the fees you can charge; more referrals and/or recommendations will come your way.
What’s your offer?
Your offer is not a promotional item, like a pen or mug with your company name on them. This is called advertising. A true appreciation gift or offer is something that comes from your heart or something you have taken the time to pick and give. It shows how much you care. After all, the gift you give represents you and who you really are.
Here are several things you can do to get started right away:
1. Subscribe to Send-out cards, send out a video email or write your own Thank you notes
2. Create your own client award program
3. Create a referral program
4. Do client appreciation events
5. Give art as an appreciation gift – it’s personal
6. Personalize the gifts you give, after all the gifts you give represent you and the kind of person you are
7. Position yourself as a thoughtful and caring person
8. Call each client or benefactor and let them know that you appreciate them
9. Create client appreciation parties, even if you get a few companies together and throw a party together.
10. Be a trust advisor
11. Develop relationships 1st with people and allow them to grow with you
It’s amazingly easy how Appreciation Marketing will work for you. Silence is a killer. If you aren’t paying attention to the people you care about, your competition will. Appreciation always wins!
Mari-Lyn Harris
Tagged as:
appreciation,
engaging,
Relationships
Marketing & Sales
This post is about Got Content? Publish it and I’ll tell you where to go.
There is nothing like having information and not sharing it. It reminds me of a guy I knew who would rather peel an orange in his pocket and not share that orange with anyone else.
People who say they know some secrets and don’t want to share it — Guess what, the universe gives you ideas and if you don’t act upon them, those ideas that you are hoarding, the Universe will give to someone else, who will do something with the ideas. There are more than enough or plenty of ideas to go around. Hoarding them isn’t a very effective strategy.
I had an idea about referral networking – I spoke to a guy of whom I trusted that we would do this idea together –
NOT. The idea to him was so good that he partnered with someone else and left me out of the whole game plan. He was, excited it was all coming together for him..told me about what he was doing after they got the site launched. When I found out about it – I wasn’t very happy I was MAD. Was I hoarding the idea or was he just a guy that I shouldn’t have trusted?
The media needs you, publish your content, you never know what can happen. Nothing teaches like writing, as the ideas flow, more ideas get triggered. You have more clarity as your write and the reader will get inspired by what you are sharing with them.
Sometimes we get ideas and we aren’t quite ready for them, put in a source file folder so when you are ready to utilize them you can write about them or implement them in your business later.
As you have content to share you’ll be seen as an expert in your field. I am challenging you right now to share your content. You can publish it, on a blog, article writing, video’s, do tele-courses, wherever there are many places.
I recently submitted an article for consideration for Marnie Pehrsons’ upcoming book, it’s so new that she doesn’t even have a name for it yet. The article I wrote was about “
Believing in Your Dreams.” It is a story about when you don’t believe in yourself what happens and what you can do about it.”
If you got a story to share, write it out and share it, find people to do a JV with or submit your articles to some reputable article places. Like, Hubpages, or Ezine Articles or Idea Cafe or be a guest blogger for someone that is in your niche. The key is you want to strike up a relationship with people maybe other writers and collaborate. Claim your Authority in whatever subject matter you want to be known for.
Right now Blog Catalog is accepting writers for a contest until the end of this year. Check it out. BrooWaha “Writers Jam 2011” is open to ALL of you. The topic for this years Jam is “Creativity. It ends at 12 midnight on December 31, 2011.
Let me know how you make out..
By the way come network with me at my Rolodex Party – Monday Oct 24, 12 noon PST – when you arrive enter your 1st name to get in. See you then.
Mari-Lyn Harris
P.S. Need more sales and want help? Join my VIP Sales Club
Tagged as:
marketing,
Time-saving tips
