Relationship Marketing

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Marketing

6+ Ways to Market a Local Business

by Mari-Lyn on October 30, 2011

in Customer Retention, Marketing, Relationships

Where do you find the best restaurants? or Business?

Local Marketing
By using Google places – list your business, when people are looking for a bakery you will be listed and customers will come find you. Or they will call ahead to find out what you have available.

Be a Good Neighbor
In your marketing promotions focus on what you can offer your local residents or when someone travels to your local city like Sedona..give the residents a time-sensitive coupon. If you don’t have a special offer, promote your neighbors special offer. Partner up with a non-profit.

Map Your Business using Google
Give people a map to your location on your website..use Foursquare for Facebook. when people check into Foursquare or for Facebook page offer them an incentives. For example a candy store in Flagstaff, said “the 1st 7 people that checked into their chocolate store got a free sample of their gummy bears”. Get a free appetizer when you come for lunch or dinner on a given date ___ i.e. Mondays. Get mayor status badges or points when you come in from Four Square. Here’s an article in how to set-up a promotion on OPEN: American Express

Local Internet Marketing
Is much more than just putting up a website and expecting something to happen. You need to be active and engaging. Post your latest happenings at your location.

Coupon Campaigns
When you decide to do a coupon campaign.. be prepared and organized. by having enough staff on hand to serve everyone. Notify the staff of your upcoming specials. Get 1st time guests on your e-mail list like your promotional or newsletter. Enroll them in your VIP Club.

Review sites.
Watch and maintain your presence and comments on Yelp, TripAdvisor and other review sites. Your brand management is important. You want to create raving fans. Here’s a list of reviews sites.

Host a meet-up group..there isn’t anything like a live interaction..Why not create a meet-up group at your restaurant or local business. You can partner up with other businesses as well.

Create a Video
Why not create a video of your restaurant or art and share it with your customers, one artist that I know is doing this, by sending her art to Art Galleries and she has sold $3,600 worth of art. Have your chef talk about a menu item the give a demo about it.

Like it or not Social Media Marketing is here to stay – Get friendly with it. When you do, you will increase your trips to the bank.. call me to get you started.

Mari-Lyn Harris


P.S. Nominate a person for the Kindness Hero Awards..Closing date October 31..by simply send an e-mail to info at heartatworkonline dot org. com, with why you are nominating this person with your and their contact information. These awards are given out to individuals. Please do not nominate non-profits or businesses or yourself. I have been giving these awards out since 2001, for more information

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Tagged as: Relationships, reputation

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How Are You Boosting Customer Loyalty?

by Mari-Lyn on October 26, 2011

in Customer Retention, Marketing, Relationships

By bringing my customers/members together to build a community or tribe for them.It’s called the VIP Sales Club.


 

 

To help my customers, I realized if they don’t have any sales or regular customers, they won’t be interested in starting their own customer retention program, this is why I started the Sales Club. You’ll learn how to get referrals, how to get more sales, things you can do better to get more sales. And how you can use Social Media to maintain the relationships with your customers.

As you start to get the sales rolling in start developing your own system in retaining your customers.  The challenge for so many of business, they don’t realize that they have a problem of losing customers. Based upon many surveys 70 percent of customers say poor service caused them to take their business elsewhere. Why? Because if we aren’t engaging, and only out getting new customers than, we really don’t appreciate who we have now. Most large businesses lose half their customers everyone, and maybe think that they can just get more..after awhile it’s going to catch up with them. The bad recommendations and a lack of referrals will show up in their business.

How do I get business owners to look at having a customer retention program?  By educating then about the benefits of keeping them loyal to you. For example:

  • 67% customers will repeatedly buy from you
  • 57% will give referrals to friends and colleagues
  • 54% will be emotionally committed to the relationship
  • 46% businesses will experience a higher customer satisfaction
  • 44% customers will trust you on the high value you will provide them with
  • 32% will spend more over time

This documentation was a survey from December 2004 by CRMGuru

Five reasons why you want to have a program in place:
1/ Increased profitability
2/ Increased profitability / customer
3/ Increased revenues
4/ Increased the total number of customers
5/ Improved products and services

  •  If the place you bought your car from had a club and provided valued added services, would you join?
  •  If your local coffee bar has a coffee card which gave you extra perks to keep coming back, would you?
  • If your favorite Esthetician gave extra gifts with purchase, she gave great facials would you go back?

If you are ready to have results like this in your business, join the VIP Sales Club..or give me a call and let’s get started with your own customer loyalty/retention program.

Mari-Lyn Harris

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Tagged as: client retention, Relationships

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