Where do you find the best restaurants? or Business?
Local Marketing
By using Google places – list your business, when people are looking for a bakery you will be listed and customers will come find you. Or they will call ahead to find out what you have available.
Be a Good Neighbor
In your marketing promotions focus on what you can offer your local residents or when someone travels to your local city like Sedona..give the residents a time-sensitive coupon. If you don’t have a special offer, promote your neighbors special offer. Partner up with a non-profit.
Map Your Business using Google
Give people a map to your location on your website..use Foursquare for Facebook. when people check into Foursquare or for Facebook page offer them an incentives. For example a candy store in Flagstaff, said “the 1st 7 people that checked into their chocolate store got a free sample of their gummy bears”. Get a free appetizer when you come for lunch or dinner on a given date ___ i.e. Mondays. Get mayor status badges or points when you come in from Four Square. Here’s an article in how to set-up a promotion on OPEN: American Express
Local Internet Marketing
Is much more than just putting up a website and expecting something to happen. You need to be active and engaging. Post your latest happenings at your location.
Coupon Campaigns
When you decide to do a coupon campaign.. be prepared and organized. by having enough staff on hand to serve everyone. Notify the staff of your upcoming specials. Get 1st time guests on your e-mail list like your promotional or newsletter. Enroll them in your VIP Club.
Review sites.
Watch and maintain your presence and comments on Yelp, TripAdvisor and other review sites. Your brand management is important. You want to create raving fans. Here’s a list of reviews sites.
Host a meet-up group..there isn’t anything like a live interaction..Why not create a meet-up group at your restaurant or local business. You can partner up with other businesses as well.
Create a Video
Why not create a video of your restaurant or art and share it with your customers, one artist that I know is doing this, by sending her art to Art Galleries and she has sold $3,600 worth of art. Have your chef talk about a menu item the give a demo about it.
Like it or not Social Media Marketing is here to stay – Get friendly with it. When you do, you will increase your trips to the bank.. call me to get you started.
P.S. Nominate a person for the Kindness Hero Awards..Closing date October 31..by simply send an e-mail to info at heartatworkonline dot org. com, with why you are nominating this person with your and their contact information. These awards are given out to individuals. Please do not nominate non-profits or businesses or yourself. I have been giving these awards out since 2001, for more information
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