Relationship Marketing

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Social Media Marketing

Getting Attention

I just finished reading Trust Agents, it was written by Chris Brogan and Julien Smith, it was a slow start to the book, however I did really enjoy reading it. They write about being a Trust agent, on the web. how do you too can become one.

I believe we are all Trust Agents, whether we recognize this in ourselves or or not. Whether we are online or offline people. Whether you are a parent, a business owner, a volunteer or whatever role you play in your life there are people who depend upon you. You need to show up and be counted.

In their book they share several tools and resources that will help you to be a Trusted Agent on the web and the various types of agents they believe there are.

I’ve been doing my own research by reaching out to people. How have I been doing this? By picking up the phone and calling people who I am connected to on LinkedIn or Facebook or Twitter. It been a wonderful adventure to find out who really wants to have a relationship with me or not. My network on LinkedIn, is over 1,500 people. I personally would rather have quality relationships than quantity. The debate is ongoing with this question. It’s not over yet, if I haven’t called you yet, or I have left a message or we have had a great conversation Thank you!

I’ve come up with 10 tips in how to get the Attention that you really want to have.

1) When someone calls to connect or engage with you – say YES! This reminds me of the movie “Yes” with Jim Carey – starting a new personal development program and saying yes to everything.
2) When someone wants to hear about your projects or what you do share them and then don’t forget to ask the other person what their project is.
3) Create a circle of friends and colleagues and introduce other people to each other. Carol Deckert likes to refer her new connections to me. I in-turn do the same. I introduce them to Carol and a couple of other people. We are more likely to do business with people we like and feel positive about.
4) Do favors for people without expectation of return that they are going to do anything for you. Do it because you like them and it’s the right thing to do.
5) Make friends to build your social net. By picking up the phone and calling people to get to know them better, I also like to know how I can support them. If they aren’t interested in being a friend, they are either deleted or I put them in my outer circle.
6) Write about other people in your network – be a Connector. If you do, your level of perceived trustworthiness goes up in the eyes of those who you have connected.
7) Make yourself available when someone needs help
8) Engage yourself in groups, or start your own. Ask questions and answer other peoples questions; share your expertise.
9) Be positive, transparent and open to new conversations and opportunities
10) Be a Trust Agent – once you established your reputation, you can build influence, share it, and reap the benefits of it for your business.

When you’ve learned the Trust Agents secrets, your words can carry more power and more weight than any PR firm or big corporate marketing department.

About Chris Brogan – he is the co-founder of PodCamp. Julien Smith is a veteran trend analyst who has run Web communities for over 10 years.

Mari-Lyn Harris

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Working Together

There are a few different kinds.. Marketing, Social, Tribes, Mastermind groups and the like. They are usually groups, where people are in action, they help each other, support each other and sometimes there is a leader that guides them along. Plus, everyone has there own Social Circle of 150+ people, these people are in your social network.

In creating your own Social Circle use your address book, or e-mail address book. I’ve set up categories/groups like Construction Services; Health; Marketing; Financial; Professional; Artists; list the categories that are important to you. As you connect to people put them into your groups – this way you can stay in touch with them, send them news that may interest them, resources, services which are different ways to keep in touch with people. I started putting people in groups of where I met them, like LinkedIn, Facebook, BranchOut, I realized later this was not working for me. You need to narrow down your connections further to really be a Trusted Agent or a Connector. This is how you can build your reputation, so people will like, trust and want to do business with you.

One of the inner circles that I am writing about now is one that I co-host with Carol Deckert. It originally was going to be a Social Circle Mastermind group now it has become more of a Marketing Inner Circle, we are sharing various marketing tools and helping each other with our marketing challenges. Right now, I would like to introduce to you three of our members.

Jake Beckman is an Artist and a CPA.

That Pesky Bonus Depreciation & Automobiles — 2011 Taxes

If you are in busi­ness, you prob­a­bly use your car, truck or SUV for some busi­ness pur­pose.  Indeed your busi­ness may have pur­chased a vehi­cle. How much of the pur­chase price you can deduct as a busi­ness expense dur­ing any given year is a com­plex cal­cu­la­tion, called depre­ci­a­tion, which con­gress has fur­ther com­pli­cated with the addi­tion of things like 100% Bonus Depre­ci­a­tion.  This blog talks how you depre­ci­ate a new car placed in the ser­vice in 2011 includ­ing what to do about that pesky 100% Bonus Depre­ci­a­tion. Continue to read the rest of her post.

Carol Deckert is a Networking Expert/Coach and enjoys working with entrepreneurs, small business owners, coaches, professional service providers and individuals.
Are you getting enough “new” business?

Finding/keeping new business is one of  the daily struggles of an entrepreneur.  I don’t know about you, but I depend on learning from the “master” and try to implement some of  their suggestions.  My mind was obviously open today and searching for this information that I am going to share with you.  I hope you enjoy reading this and would love to hear your comments posted below! Continue to read more

Biba Pedron, originally from France, my mission is to help women solo-entrepreneurs attract more clients and make more money by coaching them on coordinating their business success with their personal style with a little “French Touch”.

How to Reactivate Your Network During the Summer

Summertime is usually a downtime for business but you shouldn’t stop networking. Take advantage of this quiet period to be creative and network in a different way by reactivating your contacts. 

Since there are less events and people have more free time, use this opportunity to invite people for a social happy hour or join groups that you never joined before. It’s a good time to explore new opportunities to meet new people in new environments for new leads. Continue to read more

Mari-Lyn Harris

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