Relationship Marketing

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What is a Community Manager?

by Mari-Lyn on January 17, 2012

in Relationships

About Heart@Work

Online community managers may serve a variety of roles depending on the nature and purpose of their online community, which may or may not be part of a profit motivated enterprise. Patti Anklam has asserted that “Every network has an underlying purpose” and motivations for such network creation include; Mission, Business, Idea, Learning or Personal. She claims such leaders hold the collective vision, create and manage relationships and manage collaborative processes. Anklam does not distinguish a fundamental difference for these roles as related to the varying purposes of network, (i.e. community), creation. Your community could be a Facebook group, Local community events, Potlucks, Book Clubs, Festivals, Networking meetings, your Social Business. **According to Wiki

A Community manager needs to provide leadership and engage in co-operation is also needed. With a sense of belonging by developing, conversation, possibilities, commitment, connection and loyalty are sown. With caring, sustainability provides a breeding ground for sacrifice and unselfishness.

When I was in my spiritual services on Sunday, I got this story from what Rev Janet shared..about the Queen Bee, all she does is form a hive and all the other worker bees follow her. How does she do this? What do the worker bees want from her?

As a Queen Bee or Community Manager your role is to provide value, help others of whom you are serving, providing the space for people to share, uplift other people, develop relationships with your followers, share your story, upload pictures, testimonials, ask questions, don’t be afraid to share and listen to what they are asking or commenting on.

Ready to become a Community Manager?

Start small, start a networking group, or a Facebook or LinkedIn group..open up the space for people to engage with you. The real thing, is to make friends by developing a relationship with your followers and participants. Find out more information about each person on a personal level. Ask each person to invite other people to the group. When we can be relevant, engaging and have fun we will be successful.

The best way to get started as a community manager is to become one, by maintaining and sharing the good cheer for our own brand, which is ourselves.

It doesn’t matter how many social networks you use it’s about uplifting other people in your networks..share their content, Tweets, write about them, engage in conversation with them. Today is your chance to get started…Tuesday is Tweet day..
RT other people’s tweets, share other people’s content, introduce new people to your following.. I like using Hootsuite and then there is TweetDeck and you can also just use your own Tweet News Stream.

See you on the Twitter board – you can follow me @heartatatwork.

Here are some groups that can help your use Social Media more effectively..You Can Do

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Mari-Lyn Harris - a Relationship Marketing Specialist

Mari-Lyn Harris

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Their role is simply to develop relationships with people and invite people to take a look at what you have to offer. That’s it!

heart at work relationship marketing

Heart@Work



In order to do this you need a system that will work in your business.. A   S.Y.S.T.E.M. means
Save Yourself Stress Time Energy and Money.

If they aren’t interested in what you have to offer,  then be sure to ask for referrals. If you don’t ask, you don’t get them. Will it always be easy to do? No, because we ourselves tend to get in the way of having the success we want. Not every opportunity is the perfect timing for someone to buy from you. Every business needs a simple system that works to get the end result you want to have.

90% of the people you talk to may not want to buy from you, should this stop you from inviting people to take a look at what you have to offer, NO. Not everyone is going to like what you have. However, you just got to keep inviting people until you find the perfect match for you.

How do you know if it’s a perfect match for you?

Do you have some qualifiers that you want your buyer, client leader to have? What makes them a fit for you? I was listening to a call today, and this guy says he doesn’t want every person to buy from him. If they have credit card debt, he does’t them to buy his products or services. He feels, he would be doing a disservice to them.

In my case, I want them to get results, give me testimonials, who have dreams they want to achieve, who are willing to take action and have success. Is this too much? For some people it might be. I want to work with the right people – quality people. Relationship Marketing is built on the simple premise of everyone consistently will get the business they want by inviting and working with people to help them get what they want.

The biggest reason why most businesses fail is that they don’t have a system or if they do they don’t follow it. When you are only concerned about numbers or the quantity rather than the quality, you will not get the kind of results you want. If people decide it’s not the right time for them right now, ask for referrals and stay in touch with them. This is part of a Relationship Marketer’s role, it’s a people business. Business comes to us through people. Not through banner ads, stats, or trying to get a ROI on working with someone. If you analyze your stats, it will tell you what you are doing wrong or right..it doesn’t nurture relationships with people. Be positive and excited of what you do and share this energy.

  • If you are an Artist, your art provides beauty to a home or office
  • If you are a Realtor, you help your customers people buy a home
  • If you are a Relationship Marketer, you help your clients ____what? __

For me, I am a Relationship Marketing Specialist and I help you brand yourself through a Video Communication solution.

We all have our roles and solutions… What do you want?

Mari-Lyn Harris - a Relationship Marketing Specialist

Mari-Lyn Harris

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