Relationship Marketing

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How Are You Making a Positive Difference?

by Mari-Lyn on January 12, 2012

in Relationships

Arianna Huffington announces her paper will have a Good News section..she said, the new section will shine to showcase inspiring, what’s positive, what’s working and what’s missing from the media. I think she meant what’s missing from the mainstream media. I know there are many blogs and other people writing and sharing good news.

I congratulate her!

More good news

Good News Network was began by Geri Wies-Corbley and Tal Ben Shahar It is a paid subscription

Victoria Hay a Publisher has a magazine of People and Possibilities

Happy News

Right now I believe we are craving more positive news, things that confirm that we do live in a wonderful world. If we continue to listen and watch mainstream news we do start to feel dis-powered. We become hopeless, tired all the time..it’s time to take our power back and start paying attention to what we watch, listen to and do.

When Heart@Work first began it was about changing our behavior, getting people to think without boundaries – being a Thought Leader pioneering the idea that if we changed our workplaces and the communities in which we live we could all be happier and have less friction in working with our co-workers..

Many studies have proved this..you can find all the details in my White Paper.

Now along with Ian Hope we are embarking in writing a book on Kindness..just to give people hope and knowing we can change with world. It’s just simple Kindness, Sincerity and being thoughtful. We met in 2001, when I announced that I was venturing off in doing Training for companies to help them with their workplace challenges. He called, me up and since then we have been exchanging ideas – this is when the book came up that we would collaborate on.

Overall, I believe we are the kind of people who do care..sometimes we just need reminders about how to be so and knowing that what we all do makes a difference.

In business you may feel that you can’t be too close or warm and fuzzy – there are many companies that have succeed in being all of these. You can too!

Here’s a few ideas in how you can begin to have better relationships, how to nurture your fans , clients and your family by using Kindness as a verb in your communications and actions to create a healthier and happier life.

How to create Economic Capital with Kindness

Keeping a Positive Attitude

How Kindness can make a Difference

10 Ways to Make your Clients Feel Valued

Read about how Heart@Work has helped businesses through our Case Studies

Mari-Lyn Harris - a Relationship Marketing Specialist

Mari-Lyn Harris

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If not, I guess referrals and word of mouth recommendations aren’t important to you. This is what is changing businesses today.

WOMMA

WOMMA



When people recommend or refer something to someone 75% of them will act upon it. People have turned off the ads on TV, or skip the ads. When I used to watch TV, I would mute them or change the channel. 75% of people don’t believe what ads say. **According to Hubspot.

So what’s in?

  • 90% Consumers would rather get a recommendation or a referral
  • 50% will visit a company’s website
  • 70% believe consumer opinions – people trust strangers over advertisers
  • 86% of online retailers have a Facebook Business Page

How can you grow your recommendations or Likes on Facebook?

  • Have a like button on your website
  • Allow fans to send customized video messages
  • Offer a discounts or special when people become a fan on Facebook, it’s no different when you have an opt-in offer to your newsletter – 58% of the Facebook users expect offers, events and promotions when they become fans

These major retail stores put “Like” buttons on their websites and got these kind of returns..

  • Levis got a 40X increase in referral traffic
  • Giantnerd got a 100% increased revenue
  • American Eagle and shoppers spent 57% more money
  • Shoedazzle 50% of their shoppers shop 2x a month

HubSpot has a new grader – just did my Marketing Grader  for my site, see how you rate..They will even tell you how you need to improve your site. Just a couple of things they said, was I didn’t have any fans on Facebook..yet Facebook says I have 92 fans.

And then I should be blogging more often – I post every 3 days, what they were suggesting that I post 20x a month…this would be everyday… And not enough people are RT’s or sharing my blog posts..this tells me that what I write about is not important or not what people what to know about.

In regards to Social Media, if you think how many people follow you or the quantity that you have is more important, then you are wrong. It’s about how engaged your fans are leaving comments, asking questions introducing themselves, referring you. Not the numbers. Do you like just being a number?

Deb Mullen and I were talking about this, if relationships are important to you, do you accept all invitations on LinkedIn or are you selective. I have been guilty about this too..my new years focus is on quality relationships..weeding out the people who are only interested in knowing about me,  about them and how we can help each other.  Otherwise, how are we going to get referrals or recommendations?

Mari-Lyn Harris - a Relationship Marketing Specialist

Mari-Lyn Harris

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