Written by Ryan Chaffin who is currently a college student majoring in Business Marketing. He loves anything technology, internet, and social media related along with sports and health & wellness. Ryan currently specializes in search engine optimization (SEO), blogging, and social media and believes in achieving your fullest potential on and off the web. You can also find Ryan on Twitter @ryanchaffin

In order to take your online marketing to the next level, you must consider using social media in your overall strategy. The variety of mediums through which social media is presented to us make it easy to include and use.

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Pictures are a form of social media that can aide in increasing your online marketing by showcasing items your business sells or services it performs. For example, if you are one of the many Utah wedding photographers, you can display a portfolio of pictures they have taken of weddings and couples using the beautiful Utah scenery to enhance the photograph’s appeal.

Blogs present a diary of news and events that can promote interest or inform consumers about the latest and greatest your business has to offer. Charitable projects your company is involved with can be highlighted in a blog to show consumers you are more than just a company but a community support.

Videos can offer a medium for short advertisements of your products or services. Explanations of a specific product and its use can also be shown through the videos on your website. Forums allow consumers to share ideas, opinions, provide reviews, and feel part of a community and your business. SMS, or text messaging, provides an easy way to advertise promotions and increase your sales and consumer growth. Promotions can also be sent via email in the form of coupons or promotional codes.

Social media that attracts attention, generates enthusiasm, and creates excitement can be shared through social networks. Videos, pictures, blogs, and discussions can all be shared on social networks such as Facebook. If one consumer posts a video on their wall, immediately you have reached not just that one consumer but all 200 of their friends. This sharing is typically more effective than a business’s own advertising because it arrives from a friend or trusted source almost like a personal referral.

One thing to remember when consumers are sharing your social media all over the internet is that you need to be concerned with brand management to ensure that your business is associated with the excitement they felt when viewing your social media.

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