17 lessons on establishing security for your readers and clients. We want to provide some safety for those who read our content, that we are legit.
1. Piggyback off reputable brands. If you use PayPal, put the PayPal logo on your site. If you have a merchant services account with a major bank like Citibank or HSBC, put its logo on your site.
2. Use Google search on your site for two reasons. First, it is a great search solution which will help your visitors find what they are looking for. Second, having the Google name on your site instills trust.
3. If there are well-known industry associations for your subject, join up and put their logos on your site.
4. Have a forum on your site and respond quickly to questions. Have the attitude that you are happy to help others without receiving immediate reward. As the old saying goes, ‘Givers always gain.’
5. Allow people to comment on articles. Interactivity and an exchange of views build community and a sense of involvement. Courteous comments always welcomed.
6. If people provide constructive criticism or comments in the forum, don’t delete them, but respond with your point of view.
7. Put photos on the website of the owners, publishers and/or team. Let visitors know there are real people behind the business.
8. Put images of the credit cards you accept on every page of the order process.
9. Use the words ‘secure website’ whenever you try to get any information from visitors, including newsletter sign-ups, forum input and payment.
11. Remember, reputations take years to build and seconds to destroy.
12. If you are selling a subscription, offer a low-cost, entry-level option. This could be a one-day teaser, a week before billing starts or a monthly trial. Subscribe my RSS feeds
13. Use a high level of security when processing credit cards. Make sure you make your clients aware of all the steps you are taking.
14. Don’t send credit card information or personal details over the Internet unencrypted. Tell your customers that their data will be encrypted.
15. Only ask for information from customers that you really need. For example, for an email newsletter sign-up, the only information you REALLY need is their name and email address, so that is all you should ask for.
16. If you have pricing on your website, make it transparent. I recently went to buy a book which was advertised for $10. When I checked out, by the time they added tax, post and packaging the final bill was $19.50. Be sure to tell people tax and shipping will be added.
17. Keep your SSL certificate up to date. Let people know you are using SSL encryption and who the provider is.
In the final note, I hope these 17 tips or lessons series has helped you to bring more traffic and to build our brand. In the end we all don’t want to suck, we want to deliver excellence. If you have any questions by all means contact Mari-Lyn or subscribe to my blog through the RSS
About the author, SubHub provides an all-in-one solution to enable you to rapidly design, build and run your own website.