Courage to promote
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Promotion is Crucial!

Posted in Blog, Marketing | 5

Promotion is Crucial! Many say artists and marketing don’t mix! Many artists hate marketing themselves. Not only for sales, but..your events..

Courage to promote

I totally understand these feelings but let me say that marketing can be tedious but it can also be a very positive experience for artists; it’s a great way to meet like-minded people, sell your wares, network and enjoy events you’re participating in. That being said, let me tell you…it’s also HARD WORK! It does become a 2nd, almost full time job, especially these days with so many forms of social networking that you have to keep up with. But it is worth the effort if your goal is to be an artist to earn a living.

So, try and see it as a way to interact with people/customers/collectors! This really is crucial to do, but in a friendly, non-pushy manner, in order to have any success. Especially in this economy, it’s tough enough to get sales but who wants to buy from someone who is ignoring them, acts disinterested, “sales-y” or demanding? When people show interest in my work I offer them the chance to sign up for my mailing list, my blog, FB pages and if I’m talking to them in person I always give them my business card. I never leave home without them…especially when attending my own or other artists’ events, which is another very important part of marketing that is fun and inspiring as well.

I do as much as I can to promote ANY event I’m involved with…this includes utilizing my e-newsletter, blog, Facebook pages, LinkedIn, etc. I usually send out Facebook invites which has been pretty successful and is easy to do…and free! You can’t expect people to show up if they don’t know what you’re doing! And you can’t expect sales if no one can easily see your work. With all the free & inexpensive advertising opportunities out there in this computerized world it really is easier than ever to market yourself and do it in a creative way you might even enjoy! Think of it as a design project where you make your materials as visually pleasing as possible, showing off your latest endeavors.

I hope this gives you an idea of all that’s involved with marketing…it’s serious business but can be enjoyable and profitable! Happy Promoting!

Written by Lauren Curtis a Full time Visual Freelance Artist, NJ, USA
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Thank you for sharing your experience Lauren..

Wishing you all a VERY HAPPY 2014 YEAR!

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5 Responses

  1. Arthur Morehead
    | Reply

    Lauren you are so right, without keeping yourself out there and networking both on and offline how are others going to find you? There is also things like press releases, article submissions to local papers and of course blogging. During this time of year is when I do my heaviest marketing being that our seasonal residents are here this time of year. Knowing your own market is extremely important, however some artists just feel overwhelmed with the idea of “rubbing elbows” but it’s something that must be done. The more I learned about marketing the more interesting it became for me and I actually love doing it now especially painting publicly.

    • ML Harris
      | Reply

      Thank you for your comment to support Lauren

  2. Lauren Curtis
    | Reply

    Thanks for having me as a guest blogger, Mari-Lyn..Happy New Year!

    • ML Harris
      | Reply

      Thank you Lauren for sending me this awesome article to post!

  3. Rey
    | Reply

    I completely agree Mari-Lyn, no one likes marketing (except the ones who know the tricks of the trade). In other words, people are scared of marketing as they don’t know how to do it well. But like you said, promotion is crucial, it cannot be ignored. Thanks for sharing, wish you a great year ahead.

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