branding ethics
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Creating a new you

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Creating a new you is about “Branding U.”Since 2018 is just around the corner, it’s a great time to make a plan in your promotional and marketing efforts.

branding ethics

We all know that if you Google Branding, it will tell you it’s about creating your logo to brand your business. In this post I’m going to push it out further. Branding is your signature – what you present. Branding is also considered what your audience experiences from you.

Did you know that 72% customers prefer to buy from value- based companies?

What are your values?

A personal or cultural value is an individual’s assumptions of ethical value that can form basis for action. A principle value is a foundation upon which other values and measures of integrity are based. As such, values reflect a person’s sense of right and wrong or what “ought” to be. “Equal rights for all”, “Excellence deserves admiration”, and “People should be treated with respect and dignity” are representative of values. Values tend to influence attitudes and behavior.”

Here’s how to start:

1. Create a vision statement for yourself
2. What are your values – what is important to you
3. What do you want people to feel or experience with you
4. What feedback do you get back from your customers – what do they say about your services or products?
5. What are there BIG things you can do now?

Don’t be shy in expressing who you are and share your values that you want to be remembered by. How you show up needs to be congruent – your actions need to be the same in your personal and business life. They aren’t separate.

There are more articles about Branding.
Creating a new you

Building your Reputation


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