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What is Social Marketing?

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Social marketing is so much more than this, it’s about communicating to people. According to “The International Social Marketing Association” definition states: “Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behavior that benefits individuals and communities for the greater social good.“ Social Marketing practice is guided by ethical principles. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive …

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