Are You Listening to your audience?

Are you Listening to your audience?  If not you are missing out on the conversations you need to pay attention to. For example I was speaking to a gal about what she does and how she is trying to help small business owners..(I was where she is many years ago) and what I found is, that she wants to provide a solution to them that she thinks they need. Well, they may need it, however it’s not where they are right now. My question is…