Building a World where Kindness is how we live, work and belong. For purpose-driven Entrepreneurs and Communities, who care.

10 Steps for a Start-Up Business
10 Steps for a Start-Up Business

10 steps for a start-up business, each step is required to get a business loan. Plus your business plan is a living document much like a blue print if you are building a house. Step 1: Define your personal and company goals.  You have to know what you want from life before you can decide on what you want from your business.  Step 2: Research the market for a niche for your product or service.  It is imperative to define an unfilled need and to…

Nicole Robertson Episode #33
Nicole Robertson Episode #33

Swap Society makes it fun, easy and affordable for women to mix up their wardrobes in a sustainable way. Why Swap? The world’s fashion addiction has created a true fashion emergency. We are buying more new clothes than ever, and wearing them for half as long.  The apparel industry puts more greenhouse gases into the environment than all international flights and maritime shipping combined Fashion is the second-largest water polluter  Every second a garbage truck of textiles is landfilled or incinerated, most of which is…

Who's going to look after me?
Is Your Target Audience too General?

Is your target audience too general? Likely. Most of us haven’t done a deeper dive into who they are and then asking ourselves who am I selling to? Why would they buy from me? Jim gave an example of often we might say “Realtors.” This is too general. What are their hot buttons? How can we persuade them to buy from us? How are you going to emotionally going to reach them? Do realtors need what you are offering? What do you want from them?…

Why start a biz at 60?
Why start a biz at 60?

Why start a biz at 60? As many baby boomers or people turning 60 are asking themselves what’s next? Many embark on entrepreneurial venture for a variety of reasons. Experience and Expertise:  Older individuals often have a wealth of knowledge and experience accumulated throughout their careers. This experience can be valuable when starting a business, as it provides a strong foundation for decision-making and problem-solving. Financial Considerations: Starting a business later in life may come with different financial considerations. Some individuals may have retirement savings…

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