7 Ideas to get social proof. The more social proof you can get, this becomes one of your tactics/spokes to help you to become more well known and found.
Here are a few ideas in which you can get this work for you.
• Reciprocity – People tend to return a favor, thus the pervasiveness of free samples in marketing. In his conferences, he often uses the example of Ethiopia, providing thousands of dollars in humanitarian aid to Mexico just after the 1985 earthquake, despite Ethiopia suffering from a crippling famine and civil war at the time. Ethiopia had been reciprocating for the diplomatic support Mexico provided when Italy invaded Ethiopia in 1935. The good cop bad cop strategy is also based on this principle.
• Commitment and Consistency – If people commit, orally or in writing, to an idea or goal, they are more likely to honor that commitment. Even if the original incentive or motivation is removed after they have already agreed, they will continue to honor the agreement. For example, in car sales, suddenly raising the price at the last moment works because the buyer has already decided to buy.
• Recommendations – When one person does something like Tweeting out your message and someone RT’s it, this would be considered Social Proof. People will follow you. Recommend people on Linkedin, you give your connections Social Proof.
• Authority – if you write and speak with authority, People will tend to obey authority figures, even if they are asked to perform objectionable acts. A blogger with a large following, or rank will often have an Authority.
• Using the Like Button for FaceBook – People are easily persuaded by other people that they like. People were more likely to buy if they liked the person selling it to them. Some of the many biases favoring more attractive people are discussed. This is would be viral marketing.
• Scarcity – Perceived scarcity will generate a demand. For example, saying offers are available for a “limited time only” encourages sales.
▪ Use Social Proof Markers – on your site as possible. guarantee’s media mentions, testimonials, awards, endorsements
In the Yes! 50 Scientifically Proven Ways to be Persuasive (ISBN 978-184668-016-8), co-authored with Dr. Noah Goldstein and Steve J. Martin, provides insights on how to apply the science of persuasion to be more effective at influencing others at work and in personal situations. Yes! is a New York Times, USA Today, & Wall Street Journal Best Seller.
If you are wanting more information in how to have social proof. Social proof often leads not only to public compliance (conforming to the behavior of others publicly without necessarily believing it is correct) but also private acceptance conforming out of a genuine belief that what others share is correct. Social proof is more powerful when being accurate is more important and when others are perceived as especially knowledgeable.
