Here are 8 ways to do Word of Mouth Marketing and be successful at it. It’s giving people a reason to talk about your products and services.
It’s giving people a reason to talk about your products and services and to make it easier for that conversation to take place. Word of mouth marketing encompasses dozens of marketing techniques that are geared towards encouraging and helping people to talk to each other about products and services.
WOMMA is the leading trade association in the marketing and advertising industries. It was founded in 2005.
Here are the eight ways to start a word of mouth marketing campaign for your business:
Buzz Marketing – Using high profile entertainment ore news to get people to talk about your brand.
Viral Marketing – Creating, entertaining or informative messages that are designed to be passed along in an exponential fashion, often by email.
Community Marketing – Organizing or forming supporting niche communities that are likely to share interest about the brand ie, user groups. fan clubs, and discussion forums. Providing tools, content and information to support those communities.
Grassroots Marketing – Organizing and motivating volunteers to engage in personal or local outreach.
Evangelist Marketing – Cultivating evangelists, advocates or volunteers who are encouraged to take a leadership role in actively spreading the word on your behalf like using Twitter.
Influencer Marketing – Identifying key communities and opinion leaders who are likely to talk about products and have the ability to influence the opinions of others.
Cause Marketing – Supporting social causes to earn respect and support from people who feel strongly about a cause.
Brand Blogging – Creating blogs and participating the blogophere, in the spirit of open transparent communications, sharing information of value that the blog community may talk about.
