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10 Lessons on Building Trust

10 lessons on building trust, its a loaded word, it only takes one act that can destroy the trust that you have built up with your customers and relationships.

Most of it comes down to common sense and good business practice. To ensure that you are continually improving your trustworthiness, every time you go to a website, ask yourself whether you trust it or not. Then ask yourself why you have formed the opinion you have. Continually try to learn what makes a site trustworthy or untrustworthy and implement the relevant changes to your site.

If people trust you, the revenue will follow!

The other bit of good news is that few website owners focus on building trust in the minds of their visitors. If you do it well, it can become a real and sustainable competitive advantage. Keep building trust, keep your integrity in place.

1. Trust is built by lots of small actions on every page of your website.
2. Your website design is the first impression. Make sure it is professional and relevant to the subject matter.
3. Navigation must be intuitive. If visitors can’t find what they are looking for easily, they will question your competence in providing what they want.
4. Make the website personal by giving it its own tone and voice. People buy people.
5. Follow the HEART rule of creating online content. (Reminder: HEART stands for Honest, Exclusive, Accurate, Relevant and Timely.)
6. Use language that is appropriate to the audience. It will build empathy.
7. Regularly add new content to your site. It shows that the business is alive and kicking.
8. Review all links. Doubts will quickly form in your visitors’ minds if links don’t work or, worse still, take them to error pages.
9. Good grammar and spelling, errors give the impression of sloppiness and carelessness.
10. Don’t make outrageous and unbelievable claims, like “Read this blog and you’ll be a millionaire by the end of the week.”

People are tired of the scams, get-rich-quick schemes and rip-offs.

I just love the ideas that were written,  about building trust, this is the most often thing that is missing on websites and blogs. I’ll be posting a series about the lessons of building trust.

Not only what you are doing with your website, you also need to treat people with soft gloves. Lately, the word that is thrown around is “Ghosting.”   People primarily ghost in relationships as a way of avoiding emotional discomfort they are having in a relationship, and are generally not thinking of how it will make the person they are ghosting feel.

A survey from BuzzFeed indicated that 81% of people who ghosted did so because they “weren’t into” the person they ghosted, 64% said the person they ghosted did something they disliked, and 25% stated they were angry with the person.[19] When a relationship is online and there are few mutual social connections in the relationship, people are more inclined to ghost due to the lack of social consequences. 

I recently had a friend post something about Ghosting and how inappropriate it is..yet, she did it to me. I thought about it, as it triggered me. The next day, I just told her, the post triggered me – and that I am letting her off the hook. I will not expect her to call me back, after her not showing up for the agreed times.

She apologized and asked me not to write her off yet.  I said, I am not I just not going to expect you to call me back. I could not said anything, I was calm about it, I needed to let her know that she needs to think about before posting ideas.  Ghosting is an act of “losing of trust”

You can’t do too much to build trust. What’s your take?



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