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I want that! Or do they?

I want that! Or do they?  At the every beginning of starting a business or funnel you need to know who you are reaching. Otherwise you are blasting into the ether.

Hoping someone is going to say, I want that.!! 

Once you know who they are and what makes them tic, you have a match and they want to hear what you have to say. And can solve their problems.

If you don’t know what makes your customers tick, you’ll discover that people will expect you to deliver a product or service that you don’t want to do, aren’t able to do, your relationships won’t be successful and you’ll find lots of challenges within that relationship. 

Simply, because it’s not a match, it’s because you and the other person just don’t tick. 

I want that! Or do they?

When I sat down and wrote out my Ideal Client Profile for the kind of customers I wanted to work with– everything started to move along quickly. I first started with a Friend Circle – simply because I really needed and wanted more friends to support me while I was going through being burnt-out from a contract that was ending. 

This is what I came up with for my Friend Circle:

“My friends are comfortable like a supportive bra. We cherish each other by encouraging, advocating, endorsing our feelings and beliefs.”  (The guys may not appreciate this – but then they can just figure out what works for them.)

One of my participants got an ahh, when she wrote out her profile of her Ideal customer.  Even though there were many entrepreneurs in the group, everyone had their own targeted audience and wanted different kinds of customers as together they wrote out their plans. Within their own targeted audience they knew what made their customers tick.

For example Michelle’s prospective customers wanted an opportunity to buy their own business within a structure, like what a Franchise offers. Michelle was able to narrow it down to the prospects profile and only accepted who met her profile or matched her client profile. 

Linda wanted to be famous for Equine Photography, once she wrote out what she was willing to offer and provide she only worked with the perfect people for her.  If you want to learn how to better define your customers, take my 3 Day Master Class to learn more.  It’s about increase your sales thru referrals, until you know who they are, you find out they will say “I want that! Or do they?”

Look for a few things before you begin, here are some ideas to get started with..once you have done this come join my class.. Starting November 28th – 30th, 9:00am PST  It’s a FREE Master Class. 3 full days.. Calling all Service providers.

1. Identify a niche: Look for a gap in the market or a specific need that you can fulfill with your business. Focusing on a niche allows you to target a specific audience and differentiate yourself from competitors.

2. Stay adaptable: The business landscape is constantly evolving, especially with the rapid advancement of technology. Stay open-minded and adaptable to new ideas, trends, and technologies that can help your business grow.

3. Leverage technology: Embrace technology tools and platforms to streamline your business operations, reach a wider audience, and improve overall efficiency. This could include using social media, online marketing, cloud-based software, and other digital tools.

4. Embrace online presence: Establishing a strong online presence is crucial in today’s digital world.

5. Create a professional website or funnel for your marketing,, maintain active social media accounts, and utilize online marketing strategies to promote your business and attract customers.

6. Network strategically: Networking is essential for any business, regardless of age. Attend industry events, join relevant professional organizations, and build relationships with potential customers, partners, and mentors who can provide guidance and support.

7. Continuously learn and improve: Stay curious and committed to lifelong learning. Attend workshops, conferences, and online courses to enhance your skills and knowledge. Keep up with industry trends and seek ways to improve your business processes.

8. Delegate and outsource: Recognize that you can’t do everything on your own. Identify tasks that can be delegated or outsourced to free up your time for strategic decision-making and core business activities. Hiring freelancers or virtual assistants can be a cost-effective solution.

9. Plan for the future: Create a solid business plan that outlines your short-term and long-term goals, financial projections, marketing strategies, and contingency plans. This will provide you with a roadmap and help you stay focused and organized.

10. Seek support and mentorship: Starting a business can be challenging, and having a support system is crucial. Connect with other entrepreneurs, join local business groups, or seek mentorship from experienced individuals who can provide guidance and share valuable insights.

Remember, age is just a number, and starting a business is possible at any stage of life. With passion, perseverance, and the right mindset, you can successfully embark on your entrepreneurial journey.  You don’t want to have them want your product and services and then change their mind. It’s best to be sure.   Want more?  Join my FREE 3 Day Master Class.. on I want that! Or do they?

Tag: The American way, food makes me happy. Your marketing should too!


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