Can you afford to be hacked?

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Or a breach.. most of us who are small business owners, gig workers, artists, entrepreneurs 85% of us will not be in business after one happens. What can we do about it? It depends where it all starts is someone sending you a Dear…. I’ve hacked your website and if you want it back pay me $ in bitcoins or a certain amount of cash. Many people think this is real, it’s not so … read more..

If you want to Attract new Clients

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If you want to attract new clients, you’ll have to customize what you offer to each segment or vertical. For example if you want to reach out to realtors or other financial professionals, then you need to send them content that only pertains to them. Create packages or programs that they are only interested in. A realtor that I know was looking for a coach to help her to stay focused on selling real … read more..

What products or services do your clients expect?

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What products or services do your clients expect from you? It’s a great question, too often we take the lazy way out by saying, value, good prices and services. This may be true in some cases. It’s not quite enough. Have you asked your customers what they want and expect of you? Are the answers what you would expect to get from a supplier or an artist of whom you buy from. What are … read more..

If you want to Attract new Clients

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If you want to attract new clients, then you have to act! It’s all about learning and discovering a new way to re-think your marketing strategies. Learning “how to” Attract customers to your services, I can certainly help you. What are you doing to get customers and retain them? Is it working for you? Are you ready to experience a totally different way to attract & retain customers? If you are ready think about … read more..

How’s your customer loyalty?

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How’s your customer loyalty? This helps you to stop to think, “How we can get more readers or surfers to purchase our products and services from our website?” If you only just tweaked a couple of things in what you do, it is more than likely there will be an increase the loyalty of your clients. There are several ways to increase customer loyalty. Below are a few suggestions that may not be new … read more..

Strategic Planning

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Strategic Planning for small business owners could also be called strategic marketing. This audio call was created when Bonnie and I created a safe space for small business owners about what is strategic planning and is there a difference in calling them tactics. “What is the balance of where I am going and how am I going to get there.” What was surprising is how many people think planning is about the tactics, one … read more..

10 Lessons in Setting Your Policies

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Here are 10 lessons in setting your policies of writing and how you are going to operate your business blog. 1. Provide Web addresses linked from the website domain, not addresses from free webmail services such as Hotmail and Gmail. 2. Don’t lie to make money. The most common way is to write a glowing report about a product or service to earn affiliate revenues. It is very short-sighted to lie to visitors to … read more..

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