How to be seen and heard, start by implementing a client appreciation marketing system. This will give you many rewards.
Why would you want to do this?
1. You’ll have more desirable clients . You’ll be more attractive to your clients who will want to work with you and thus will refer you to other more desirable clients. This alone creates customer longevity and an increased lifetime value of the clients who want to work with you.
2. You’ll gain more recognition, from your peers and the people you associate with. You’ll discover new mentors, form collaborative relationships and more people will want to help you to be successful.
3. Your sales and profits will be optimized. When you provide more value to your benefactors, the higher the fees you can charge; more referrals and/or recommendations will come your way.
What’s your offer?
Your offer is not a promotional item, like a pen or mug with your company name on them. This is called advertising. A true appreciation gift or offer is something that comes from your heart or something you have taken the time to pick and give. It shows how much you care. After all, the gift you give represents you and who you really are.
Here are several things you can do to get started right away:
1. Subscribe to Send-out cards, send out a video email or write your own Thank you notes
2. Create your own client award program
3. Create a referral program
4. Do client appreciation events
5. Give art as an appreciation gift – it’s personal
6. Personalize the gifts you give, after all the gifts you give represent you and the kind of person you are
7. Position yourself as a thoughtful and caring person
8. Call each client or benefactor and let them know that you appreciate them
9. Create client appreciation parties, even if you get a few companies together and throw a party together.
10. Be a trusted advisor
11. Develop relationships 1st with people and allow them to grow with you
12. Give a Sedona Pie
It’s amazingly easy how Appreciation Marketing will work for you. Silence is a killer. If you aren’t paying attention to the people you care about, your competition will. Appreciation always wins!