How to win clients, if you know how to win clients to engage with you, they what makes them tick? Learn how to define who your clients are for higher engagement
Tick’s definition is: “having regular repeated actions that match; a description of who they are; a label or tag.”
If you don’t know what makes your customers tick, you’ll discover that people will expect you to deliver a product or service that you don’t want to do, aren’t able to do, your relationships won’t be successful and you’ll find lots of challenges within that relationship. Simply, because it’s not a match, it’s because you and the other person just don’t tic.
When I sat down and wrote out my Ideal Client Profile for the kind of customers I wanted – everything started to move along quickly. I started with a Friend Circle – simply because I really needed and wanted more friends to support me while I was going through burn-out from a contract that was ending. This is what I came up with for my Friend Circle:
“My friends are comfortable like a supportive bra. We cherish each other by encouraging, advocating, endorsing our feelings and beliefs.” (The guys may not appreciate this – but then they can just figure out what works for them.)
When Patricia Ogilvie and myself did a workshop together one of our participants got an ahh, when she wrote out her profile of her Ideal customer. Even though there were many entrepreneurs in the group, everyone had their own targeted audience and wanted different kinds of customers as together they wrote out their plans. Within their own targeted audience they knew what made their customers tic.
For example Michelle’s prospective customers wanted an opportunity to buy their own business within a structure, like what a Franchise offers. Michelle was able to narrow it down to the prospects profile and only accepted who met her profile or matched her tick.
Linda wanted to be famous for Equine Photography, once she wrote out what she was willing to offer and provide she only worked with the perfect people for her.
Here are some questions you can ask yourself about what makes your customers tic.
1. Why am I doing what I do for?
2. Who are they?
3. What are their values?
4. What is their personality?
5. What matters to you?
6. What matters to them?
If the customer doesn’t match your “Tick” you’ll find that it won’t be a good match for you. You’ll also discover your clients will have different expectations of what you are willing to or can provide. Write out what you are willing to provide and what makes your perfect customer Tick; read it often so whenever a contract or customer comes to, you’ll just need to read it to know what will work for you. Keep figuring out how to win clients, it simply may mean you have to keep fine tuning who they are to you and sometimes they will be different from the products you offer.
What makes my customers Tick? “They are open to crazy ideas, helpful, ethical, loyal, and honest, provides high value when it comes to being who they are. Thus they treat people with respect, consideration and appreciation. They create powerful and successful relationships that are prosperous for all concerned.”
Are you ready to transform who your customers are and what makes them tick?
Start by answering the few questions I have given you, please leave your comments below, love to hear what you came up with.