Capturing Attention in Your Marketing

Posted in Blog, Marketing | 0

Capturing attention in your marketing is about using videos, to reach more people according to Anita Campbell and David Langton. There are several reasons..as Anita Campbell and David Langton have said in their new book “It’s Visual.” Most people learn and retain when it’s visual. And it can boost your business. I was fortunate to receive a copy of their book in my mail box, totally a surprise. They share in their book powerful … read more..

Overcoming your Prospecting Fears Forever

Posted in Blog, Marketing | 0

Overcoming your prospecting fears forever. This blog post is brought to you by Bonnie Gortier a Wealth & Health Coach. One of the biggest challenges when joining a network marketing company is to find people to join your business opportunity. As your own boss you recognize why selling, sponsoring, and attending training are necessary. If you just stay the course you will be able to sponsor many of the people you meet at group … read more..

How to Get More Customers

How to get more customers starts by converting your leads into sales. Unfortunately, inquiries soon they become cold and the person on the other end feels rejected and goes somewhere else. Say someone fills out a form from your website and requests more information? A member of your team, sends out a brochure or refers them to a part of your website to get more information. Then what? How many times has someone from … read more..

What’s the Difference Between Customer Service and Retention?

Posted in Blog, Relationships | 0

What’s the difference between customer service and retention? A big difference, one your customers return the other one they don’t. This subject came up when a gal was sharing me her experiences while she was in Sedona, for a weekend getaway, some good ones and some not so good. I decided to take my relationship marketing services to a narrower niche of customer retention, particularly businesses in Hospitality. As I was talking to Margo, … read more..

How to be a Successful Networker Online

Here are 17 ways of how to be a successful networker online. If you are involved in business, then you know that networking is essential for your success. With websites like Linkedin, Facebook, Ning and other services it is easier than ever to network online. Unfortunately, most people don’t network. Here are some quick and easy tips to ensure successful networking online. 1) Your number one goal is to get your suspects to look … read more..

Empower Your Marketing Mindset

Posted in Relationships | 1

To empower your marketing mindset “Learn to love Marketing.” Yep, write out affirmations “I Love Marketing” “I Love Communicating” I Love to learn.” You get the idea – You’ll need a mindset to carry out your marketing, this will help you to advance your business and have customers which equal to being profitable. The kind of things that I find I am really into is using different forms or ways to communicate, to help … read more..

15 Ways to Retain Your Customers

Posted in Relationships | 0

Here are 10 ways to retain your customers, whether it is Business to Business or Business to Consumer, it is all the same. 1. Figure out the the lifetime value of your customer you ought to offer incentive packages to retain them. Often a customer is 20x more valuable than a new customer, considering the cost of acquiring new customers. The lifetime of a customer can vary, like Lexus might be $600,000; Taco Bell … read more..

10 Top Tips in Having More Relationships

Posted in Relationships | 0

Here’s 10 top tips in having more relationships that can be abundant in networking buddies or referral buddies. Here are some tips in how you can begin to attract more relationships, these people will help you bring more wealth and abundance into your business. 1. Create a Networking mindset When you focus on creating more of what kind of relationships you want your openness will allow more people to be attracted to you. You … read more..

How to Automate Your Social Media

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How to automate your social media, here are 9 ways in which you can get started. You don’t want do this for everything otherwise you will lose the connection to your audience. A word about automating your campaigns, particular Twitter, is eventually you will lose your client base. Social Media is about engagement and connecting with people, by having conversations with them. The tools I really like using are: Tweet Feed.com, if you partner … read more..

20 Reasons Why Your Marketing Sucks

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Many times we don’t know why our marketing isn’t working for us, I came up with 20 reasons why your marketing sucks. 1. You don’t know who your customer is or who buys your product or services. Just because your product could be used by several people, the more you narrow down your niche/audience the more successful you will be. 2. You don’t the value you offering your customer. This is a challenge when … read more..

How to Get More Quality Customers

Posted in Relationships | 0

How to get more quality customers has been written about so much that I wonder if we have become blind to the idea of doing out of the box tactics or strategies. We tend to listen to many experts in giving us advice how to do this. I like using crowd-source ideas, by listening to what other business people are saying and doing. The challenge for most of us is that when we are … read more..

Shortage of Customers? 4 Ways to Get More

Posted in Blog, Marketing | 0

Do you have a shortage of customers? Here’s 4 ways to get more. Too often we get caught up in how we’ve always done things, because that’s how we’ve always done them. It’s important to get new ideas from other people and find different ways to help us bring in sales. Many years ago, I learned this lesson of not MARKETING. I would get clients and then forget about doing my MARKETING. Without MARKETING, … read more..

Creating a Nurturing Drip Campaign

Posted in Relationships | 0

Creating a nurturing drip campaign is important to your customers. Your audience will love you for this..growing better relationships for your business Using drip campaigns on a consistent basis this is usually used to nurture your leads. Most often your messages are delivered via e-mail because of a short-term around. Each of your messages are sent out in a campaign to build upon each message. It encourages a specific action that you want the … read more..

Are You Listening?

Posted in Relationships | 1

Are you Listening to your audience, if not you are missing out on the conversations you need to pay attention to. For example I was speaking to a gal about what she does and how she is trying to help small business owners..(I was where she is many years ago) and what I found is, that she wants to provide a solution to them that she thinks they need. Well, they may need it, … read more..

How to Generate More.. Relationships

Posted in Relationships | 0

How to generate more, customers, fans, visitors, and leads that will turn into better, friendly long term relationships. HubSpot they have developed a concept of Inbound Marketing, it is without using advertising, direct marketing, cold calls, ads in the newspapers and on TV. This type of marketing tends to be stale and ineffective. When did you last respond to an ad from your local paper? You might of called them to ask for more … read more..

Building Collaborative Relationships

Posted in Relationships | 1

Building collaborative relationships are when two or more people come together to work together to realize the shared goals. This is more than the intersection of common goals seen in co-operative ventures, but a deep, collective, determination to reach an identical objective. Most collaboration requires leadership, although the form of leadership can be social within a decentralized and people who advocate or will support a principle. In particular, teams that work collaboratively can obtain … read more..

Shifting to Collaboration

Posted in Uncategorized | 2

We need to shift our mind-set, by shifting to collaboration. Are you ready to grow exponentially? Are you feeling overwhelmed, not leaving enough time for you for you to enjoy your life? You know who you are, ready, willing and want to grow to the next level. How do you do this when you are already so busy? It’s called collaborating. We need to shift our mind-set, shift of how we are doing things, … read more..

Relationships: The Party Principle

Please DO my social Media Marketing survey click here. If you haven’t figured it out by now Social Media is about relationships. So many people seem to think that the more connections you have then it’s about calling this social proof. I don’t agree simply because you can have many followers, if they aren’t willing to share information or promote you or even ask you how they can help you or collaborate with you … read more..

Marketing: Social Media Survey

In order to serve you better, I want to find out what is working for you and what is not. When Michael A. Stelzner wrote a white paper about Social Media Marketing in 2009, much has changed since then. I have also changed what I write about on Heart@Work as well. This is simply because I am more passionate about relationships, growing a community and helping people to do this, since it really what … read more..

Benefits of Marketing Your Blog

Advantages of Blog Content Contributions From Sales Perspective Posted by Pamela Seiple We’ve compiled a list of advantages: 1. Drives More Content: More contributors means more people to create content, which is a good thing because research has shown that keeping your blog fresh by publishing content regularly leads to better blogging success. 2. Divides Responsibility: More contributors also means the responsibility of producing a steady stream of new content can be divided among … read more..

Happy Valentines Day!

Valentines day is tomorrow Feb 14, which also Kindness week begins. I have created a video message for you. At the end of this video, it would be nice if you would take the time out to reach out to your connections by calling them. Even if it is only to re-introduce yourself and by asking them what they need help in. When they ask for help be sure to follow up with them, … read more..

How to Add Value to Your Relationships

Posted in Relationships | 0

How to add value to your relationships. Part of the value you add is when you know your persona of your customer. This part of the process in any business on or off line connections, customers, clients or buyers is so key..yet so many people that I have spoken to want to avoid it. Why? When it will make it so much easier for you and you’ll save a lot of time. This works … read more..

6 Ways to Show Your Appreciation

Posted in Relationships | 0

Here are six ways to show your appreciation, the Where Magazine, and got the idea of a Tipping Guide for people who may have helped you in your business. One of my collaborative partners Carol Deckert is now introducing people as she is known as a Connector. She introduced me to a couple of people who she values and thought we could all work together. Great idea Carol! Sometimes we just need ideas to … read more..

Online marketing isn’t for the faint of heart

Posted in Marketing, Relationships | 0

Online marketing isn’t for the faint of heart it goes from a puzzle to an action plan. It’s a simple list of tasks to do until new habits are formed. The goal : · To notice the best in people and give recognition. · Give a hand to someone in need. · Listen to what people are saying about your specialty, brand, product or service. · Make an invitation to try or learn more … read more..

Secrets in Keeping Clients

How High Is Your Loyalty Factor? Originally posted on December 8, 2007 How often do we stop to think, “How we can get more loyal clients/customers to buy our products and services?” I am sure many times. If you only just tweaked a couple of things in what you do, it is more than likely there will be an increase in the loyalty of your clients. There are several ways to increase customer loyalty. … read more..

How to Get Your Social Circle Network to Work

Posted in Relationships | 0

Let’s focus on how to get your social circle network to work for you. Just Do It! When we all do this, then all of our dreams, goals and manifestations will show up. How many invites have you gotten to join other people on various networks? If you don’t they seem to think that you don’t care about them. Or they take it personally. I made a decision that if I can’t participate by … read more..

Want Do You Want?

This was a wonderful reminder as I was reading Jerry & Ester Hicks book on Joyous Beginnings. Making a decision or giving conscious deliberate thought to which you want puts yourself in a position of being a selective sifter. By making decision of what you want, you will automatically shift through the data of words, information that comes to you. You’ll receive more that which you want not what you don’t want. Wouldn’t you … read more..

A Heartfelt Christmas Story

Posted in kindness | 2

This heartfelt Christmas story was submitted by Lynn Miller. I felt it was a great way to wish you a happy season for 2010. The old man sat in his gas station on a cold Christmas Eve. He hadn’t been anywhere in years since his wife had passed away. It was just another day to him. He didn’t hate Christmas, just couldn’t find a reason to celebrate. He was sitting there looking at the … read more..

How to Use an AutoResponder

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This is your guide of how to use an autoresponder. AutoResponders are powerful tools. AutoResponders are powerful tools. Successful online marketers use them to automate repetitive sales tasks, build and manage multiple prospect lists, and send out regular articles, updates, and announcements. More than providing an automated response to an inquiry, AutoResponders can be your own automated sales force working online 24 hours a day, 7 days a week. Used properly, AutoResponders can automate … read more..

e-Mail Marketing is Alive & Well

Over the past few weeks, I have been asked what newsletter provider do I use..I have a couple. I switched to FeedBlitz from Feedburner over a year ago, and have a newsletter through them. It started out as a 30 day free trial, and then they slowly add your monthly fee dependent upon on the number of subscribers. Currently I pay $4.95 per month. Then someone told me about Mail Chimp, so I use … read more..

How do you Define Social Good?

Posted in Marketing | 0

How do you define social good? A group of MBA students discuss their firsthand experiences from the Power of Social Technology curriculum at the Stanford Graduate School of Business. “Let’s talk about purpose,” says MC Hammer, How do you define “social good’?” He looks straight at me. The class falls silent. Heads turn my way. Holy cats, did MC Hammer just serve me a pop quiz? said Tien, a Stanford MBA Student Stanford GSB … read more..

Why Do You Blog?

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Why do you blog? For some people it’s about becoming an expert in their field, some, to share their experiences or there are several other reasons why. Technorati did a survey to discover a few things about bloggers about the growth and trends in the blogosphere. 57% of businesses blog to attract new clients for their business 40%-50% to make money or to supplement their income 28-30% hope to get published or featured in … read more..

What is your Social Media Strategy?

You’ve likely heard of a social media strategy, maybe you even wondered what is a strategy supposed to do for your business. A strategy is to help you define what tactics, goals will get you to where you want to go. Social Media is really a part of your marketing plan. So often I have heard from other Entrepreneurs and Small Business Owners saying and thinking that it is some how strategy are a … read more..

What is your Personal Social Responsibility Factor?

About Arvind Devalia Arvind Devalia is a performance coach, social entrepreneur, speaker and writer who aspires to live a life of contribution, connection and celebration. His blog “Make It Happen” focuses on making things happen in your life and the world. His main books are “Get the Life you Love and Live it” and “Personal Social Responsibility”, both of which are available from Amazon. 29 Ways to Carry Out Random Acts of Kindness Every … read more..

Building Relationships with Video

Posted in Marketing, Relationships | 0

Building relationships with Video, offers you the opportunity to stand out from the crowd, especially with being on line this can be challenging. Most people fail to do follow-up. after you meet someone at a networking meeting on or offline do you send them a note or card to thank them? The follow-up is the key to begin your relationships with them, even if you don’t see yourself going further with the relationship in … read more..

6 Lessons in Treating People

Sheryl Curtis, sent me this message, to share. I think it’s an important one. Here’s 6 lessons people have learned or we will learn how to do better ourselves. First Important Lesson – Cleaning Lady. During my second month of college, our professor gave us a pop quiz. I was a conscientious student and had breezed through the questions until I read: The last one: “What is the first name of the woman who … read more..

How to Start Giving in Your Relationships

Nov 13 is World Kindness Day! Happy World Kindness Day! “Performing act of kindness is one of the best and quickest ways to improve your life. When you get, give; when you learn, teach!” Oprah Here’s some ideas to get started with: Pay someone a compliment When someone unexpectedly pays us a compliment or does us a good turn, it evokes a feeling akin to the first stirrings of love—a weightlessness and joy that … read more..

How to Create a Relationship Strategy – Part 4 & 5

Posted in Relationships | 0

How to create a relationship strategy Part 4 and 5. Just as an investor sells losing stocks and bonds, so you should fire (gasp!) clients that come close to “nightmare” status — especially if they are unwilling to pay you for your trouble. You might also consider firing clients if they’re giving you work that has become tedious, is holding you back from taking your capabilities to the next level, or that simply isn’t … read more..

Networking is the Essence of High Performance Marketing

Did you know that 90% of salespeople don’t network is because they don’t know how to. This really surprised me, I remember when I was doing Territorial sales, it was a lot easier to get out to network in the circles where my customers were. Introductions and referrals were easier to get than knocking on doors. However, knocking on doors was good too, because I was able to find out who the businesses were … read more..

How to Create a Relationship Strategy – Part 3

How are you doing in this creating your own plan? I know it does take time – however it is well worth it and you will benefit greatly from it. Step Three: Focus on the Core Once you create your list, the next step is to develop a plan to reach out to, and build your relationship with, the top 20% of the prospects/clients on your list. For each potential core client, answer the … read more..

How to Create a Relationship Strategy – Part 2

Step Two: Segment your List Once you have a good list of criteria, you should list all your clients and rank them in terms of their potential for you in the coming year. Don’t worry so much about where they fit now. Think about their potential value to you in the next year or two. To give an example, I worked with a healthcare technology company that went through this exercise. In its market, … read more..

How to Create a Relationship Strategy

While doing some research about relationship marketing I discovered Andrew Neitlich, he has this article on sitepoint.com, because it is such a long article I am going to break it up into four posts. We all have relationships that work for us and some that don’t or who are outside our own Social Circle. Do we want to include them in our Social Circle or are they someone we like to know about and … read more..

What Makes a Good Referral Partner?

We all have our needs and requests of people to be great referral partners..Carol and I have been doing a series of calls about Social Circles and what has really come up in the calls is what is a good referral partner for us. It’s all really based on some core principles and preferences we all need to set for ourselves. You know sometimes it’s just hard to really define that certain category of … read more..

How to Win Friends and Influence People

Posted in Relationships | 3

A book review of Dale Carnegie’s Book “How to Win friends and Influence people.” The Dale Carnegie Course is a program for businesses based on Carnegie’s teachings used worldwide. It was founded in 1912 and is represented in more than 75 countries. More than 8 million people have completed Dale Carnegie Training. The course comprise a proprietary process that uses team dynamics and intra-group activities to strengthen interpersonal relations, manage stress and handle fast-changing … read more..

Who Would You Prefer to Connect With?

Posted in Relationships | 1

Who would you prefer to connect with? Are you someone people would like to connect with? As you are navigating on line in the Social Networks it’s important to the the same head shot of yourself on all the networking groups you belong to. This gives people to ‘see’ you and you become more visible. One of the challenges we all face is to be known and found, especially if we want to be … read more..

What’s Your Social Currency?

When I started Heart@Work it began to as a Training company to bring an awareness of Kindness in our workplaces..after a couple of years I’ve been writing a blog on the topic of Kindness, Thought Leadership and Social Good. This past week, since I have been writing about relationships, I took a look at the various articles at HeartJam.com to see what I have already posted. I found five or more articles about Branding … read more..

How to Engage with a Social Media Evangelist

I started to write a post about enlisting a Social Media Evangelist to your campaign, what I soon discovered was that there are only five people who consider themselves one. For me, I am more of an Evangelist for Relationships..they are our most precious asset in our personal and business life. Everyday evangelists are spreading the word to others about something that has made a difference in their lives. In order to enlist an … read more..

Are You Getting Your Piece of the pie?

I was chatting with a friend about getting a piece of the pie today, she was saying “Most often she feels she is up against other bigger travel service companies.” So she is doing lots of other affiliate marketing to bring in revenue. I have nothing against being an affiliate for other streams of revenue. However my question is “What are you doing to promote YOU?” After all, people buy from people. They don’t … read more..

Relationship Management

Posted in Relationships | 0

CRM means Customer Relationship Manager, usually it’s software you use to manage your accounts, clients so that everything is in one place. When I was in a Sales Position full-time, I used call sheets on paper in folders in my desk drawer, which I filed them either by individual or company name – then I would place their file in a Follow-up next week, 2 weeks or 3 months or back in their main … read more..

LinkedIn: Getting Social

Posted in Relationships | 2

Even though LinkedIn doesn’t consider themselves as a Social Network, Getting Social on LinkedIn is a great place to connect and network. If you aren’t on it, get going. It’s FREE to use however it does cost you some of your marketing time. Your profile needs to be completely filled out, there is a book called “Linkedin Profile.” written by two Linkedin trainers, Lori Ruff and Mike O’Neil. I would highly recommend getting it … read more..

Videos: Let’s Get Social

Posted in Uncategorized | 0

Videos will help you to get social. Marketing is a wonderful tool to help you get found and direct visitors to your Hub. You can do them yourself, hire someone, buy yourself a flip camera or a Kodak video camera some cameras have a way to record a video. Editing Editing software like i-movie or final cut express can be found on your MAC, I think maybe Microsoft has something to edit with. Just … read more..

Seeing Greatness in Others

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Seeing greatness in others, by giving them praise and appreciation helps them to feel good and you feel good about giving it. [URL=http://media.photobucket.com/user/LMBaker74/media/Appreciate.jpg.html][IMG]http://i94.photobucket.com/albums/l119/LMBaker74/Appreciate.jpg[/IMG][/URL] When you are working with others the more “Great Work” or “Great Job” you say, you’ll find others will respond quicker and more positively to you. When you are coaching someone, or in Direct Sales it is important not to forget seeing the greatness in others. Compliments are more about what … read more..

Insider Secrets for Customer Service

If Johnny Depp walked into your workplace today, how would you behave? If you’re like most people, you’d drop whatever you were doing and approach him, smiling, ready and eager to serve him. If Halle Berry walked into your restaurant, you’d immediately escort her to the best seat in the house. If Tom Hanks was on the phone asking questions, you’d do whatever you could to get him his answers…cheerfully…right? What about the rest … read more..

Your Social Circle – Part 4

To Begin to Grow your Social Circle – Start first by working your own Category 1st, then start adding people from other Categories. From each of these categories you can begin to create referral partners. Remember what Paul did when he was growing his Linkedin group? HEALTH SERVICES Chiropractor, Therapist/Massage, Hairstylist, Nutritionist, Fitness Trainer, Health Products, Counselors REAL ESTATE Residential/Commercial, Investment Brokers, Mortgage Brokers, Bankers, Lawyers, Designers, Stagers PROFESSIONAL SERVICES Lawyer, Accountant, Financial Planner, … read more..

Get Referrals

Posted in Relationships | 1

To get referrals you need to create or own social circle, the people are connectors who are willing to help you to grow your vision or business. I’ve been writing about creating your own Social Circle Series. They are about developing your own business circles for referrals and how you can create your own. Sometime ago I facilitated what I called it “Power Marketing” a workshop on how to grow your business through referrals, … read more..

Your Social Circle – Part 3

Posted in Relationships | 0

What you need for your social circle, part 3. T.P.P. Time Patience Persistence is what you’ll need. Developing a new relationships requires your Time, Patience and Persistence in developing a social circle. Profile WHO you want to work with: What are their qualities and characteristics – narrow this list down to a sentence or two. What services and products are you willing to provide – make a list. This isn’t about what your clients/customers … read more..

Your Social Circle – Part 2

The meaning of A.S.K. Ask, Seek & Knock A referral partner is someone who agrees to give and receive referrals. They are prospects, clients or persons who have agreed to work together, to refer to one another. This is a great opportunity to grow your social circle. On one of the interviews that Bonnie Dubrow and I did together about being an Authority of your Niche, our interviewee Paul Cronin told us how he … read more..

The Art of Connecting

Posted in Relationships | 4

The Art of connecting – I’ve been reading the Art of Friendship by Roger and Sally Horchow, they are a father and daughter team..they offer some simple rules to make meaningful connections. Connecting is the key to launching a friendship. Remember Malcolm Gladwell from the tipping point? He says “Roger is a “connector.” Connectors are those rare people who have a special gift of bringing people together, they know a lot of people. Connectors … read more..