6 Ways to Retain Your Customers
Posted in kindness, Relationships
What is Customer Retention? Maybe the question ought to be why do your readers and customers stay with you? … read more..
Are You Losing Customers?
Posted in Relationships
The real simple way to measure is how many did you have last year over this current year or count every six months. Why or why not are they returning?… read more..
14 Ways to Grow Your List with a CTA
Posted in Uncategorized
CTA are using ways to convert your visitors, readers, fans to op-tin to your newsletter or get a FREE report or gift. It’s a way to grow your list.… read more..
What is Relationship Marketing?
Posted in Relationships
I believe it’s a part of your whole strategy – as you need to think about what business are you really in? Let me tell you, you are in the people business.… read more..
Where to Market Your Business
Posted in Uncategorized
This post is about Got Content? Publish it and I tell you where to go. Be an authority.… read more..
5 Things You Must Know About Your Customers
Posted in Relationships
Customer retention is very important in business. A strong relationship with the customer and continues throughout the entire lifetime of a relationship… read more..
Capturing Attention in Your Marketing
Capturing attention in your marketing is about using videos, to reach more people according to Anita Campbell and David Langton. There are several reasons..as Anita Campbell and David Langton have said in their new book “It’s Visual.” Most people learn and retain when it’s visual. And it can boost your business. I was fortunate to receive a copy of their book in my mail box, totally a surprise. They share in their book powerful … read more..
12 Steps to Becoming a Networking SuperStar!
Posted in Relationships
Many people STILL don’t realize that business networking is all about building relationships. Today, I thought it would be appropriate to post a few tips… read more..
Overcoming your Prospecting Fears Forever
Overcoming your prospecting fears forever. This blog post is brought to you by Bonnie Gortier a Wealth & Health Coach. One of the biggest challenges when joining a network marketing company is to find people to join your business opportunity. As your own boss you recognize why selling, sponsoring, and attending training are necessary. If you just stay the course you will be able to sponsor many of the people you meet at group … read more..
How to Introduce Your Business
Posted in Relationships
An effective elevator pitch makes a lasting impression, demonstrates your professionalism and allows you to position yourself with your target customers… read more..
How to Take on a Season of Change?
Posted in Uncategorized
Call it fall or autumn; it’s a season that somehow easily conjures up change with all the seasonal images, feelings, sounds and tastes. You can’t deny the change. … read more..
How to Create a Customer-Centric Culture
Posted in Uncategorized
Creating a Customer-centric Culture has never been more important in business, than it is today. In this economy and era of incredible competition, … read more..
Friendly Building Blocks for the Internet
Posted in Relationships
For some people it’s skydiving and for others it’s the Internet!! Yes, the good old internet with it’s ability to reek havoc within the technology challenged.… read more..
How to Get More Sales
Posted in Inbound Marketing, Relationships
Your customers want to have a long term relationship with you. They want more than just what product or services you are offering, they want to be delighted… read more..
How to Get More Customers
Posted in Inbound Marketing, Relationships
How to get more customers starts by converting your leads into sales. Unfortunately, inquiries soon they become cold and the person on the other end feels rejected and goes somewhere else. Say someone fills out a form from your website and requests more information? A member of your team, sends out a brochure or refers them to a part of your website to get more information. Then what? How many times has someone from … read more..
12 Ways to be Happier
Posted in kindness, Relationships
Many of us including myself we go through times when they are tough emotionally and challenging. The key thing that I have found is just to be kinder to myself.… read more..
Relationship Marketing & Social Media
Posted in Uncategorized
Social Media and Kindness blends very well with Relationship Marketing, which became a natural fit for me.… read more..
How to Grow a Business with Loyalty
Posted in Relationships
Many people have found by having a loyalty program has enhanced their business growth. here’s five types of programs you can offer.… read more..
What’s the Difference Between Customer Service and Retention?
Posted in Relationships, Blog
What’s the difference between customer service and retention? A big difference, one your customers return the other one they don’t. This subject came up when a gal was sharing me her experiences while she was in Sedona, for a weekend getaway, some good ones and some not so good. I decided to take my relationship marketing services to a narrower niche of customer retention, particularly businesses in Hospitality. As I was talking to Margo, … read more..
10 Relationship Tips to Keep Your Customer Happy
Posted in Relationships
Do your customers/clients little favors – it will build goodwill and trust for a continued long-term relationship with you.… read more..
Re: Post Take the Business Ethics Pledge
Posted in Relationships
I pledge to support the “triple bottom line” of environmental, social, and financial responsibility and share this pledge with my colleagues..… read more..
How to Get Social Media Marketing Working For You
Posted in Uncategorized
You definitely need a map to why you want to use social media, this is why you need a plan or strategy to follow along to keep you focused.… read more..
How to Follow-up from Networking
Posted in Relationships
how many times people fail to follow up after meeting someone at a networking event. This has amazed me too! I do follow-up even if it is just a quick Thank you.… read more..
How to Get More Customers for Artists
Posted in Uncategorized
You need to refine your business in how it is going to fit into your customers’ mind, to get more customers… read more..
What is Relationship Marketing?
Posted in Inbound Marketing, Relationships
Relationship Marketing goes beyond customer service..it’s how you will retain the customer over the long haul or the lifetime of your business.… read more..
How to Boost Your Sales
Posted in Uncategorized
Do you find that people give you excuses not to buy from you? My question is what are you doing to market yourself?… read more..
10 Ways to Get Attention
Posted in Relationships
When you’ve learned the Trust Agents secrets, your words can carry more power and more weight than any PR firm or big corporate marketing department.… read more..
What is a Social Circle?
Posted in Relationships
There are a few different kinds.. Marketing, Social, Tribes, Mastermind groups and the like. They are usually groups, where people are in action, they help each other, support each other and sometimes there is a leader that guides them along.… read more..
PR with Shel Horowitz
Posted in The Marketing Group
On July 12th, I did an interview with Shel about some Guerilla Marketing tactics, getting some ideas from him about getting PR … read more..
How to be a Successful Networker Online
Posted in Social Media Marketing
Here are 17 ways of how to be a successful networker online. If you are involved in business, then you know that networking is essential for your success. With websites like Linkedin, Facebook, Ning and other services it is easier than ever to network online. Unfortunately, most people don’t network. Here are some quick and easy tips to ensure successful networking online. 1) Your number one goal is to get your suspects to look … read more..
20 Relationship Marketing Tips
Posted in Relationships
Nurture your relationships as it may take anywhere from 3 months to one year to finalize a partnership… read more..
How to have a High Performing Business
Posted in Relationships
Just like peeling an onion, as leaders address the pressing issues, other issues will surface. With a new understanding of the drivers of health we can ensure that our employees perform at higher levels.… read more..
Relationship Marketing Tools
Posted in Relationships
My favorite Relationship market tools. to help you to be of service to your clients, referral partners, JV partners, the people you are close to… read more..
Rethinking the Rules of Reciprocity = Why Help People?
Posted in Uncategorized
The more you provide great content of how to’s with your marketing messages you will then have growth. Invest more time in conversations with people, in communities where you hang out… read more..
How are You Marketing You?
Posted in Relationships
Marketing isn’t just about using social media, it’s also how you show up networking or doing a one on one call with someone. If you don’t know them personally, if they are strangers to you, people still deserve your kindness.… read more..
Empower Your Marketing Mindset
Posted in Relationships
To empower your marketing mindset “Learn to love Marketing.” Yep, write out affirmations “I Love Marketing” “I Love Communicating” I Love to learn.” You get the idea – You’ll need a mindset to carry out your marketing, this will help you to advance your business and have customers which equal to being profitable. The kind of things that I find I am really into is using different forms or ways to communicate, to help … read more..
Enlightened Givers
Posted in Relationships
They love to give, they would rather say YES than NO! Their money, referrals are given knowing that it will make a difference for someone, it may even change someone’s life.… read more..
15 Ways to Retain Your Customers
Posted in Relationships
Here are 10 ways to retain your customers, whether it is Business to Business or Business to Consumer, it is all the same. 1. Figure out the the lifetime value of your customer you ought to offer incentive packages to retain them. Often a customer is 20x more valuable than a new customer, considering the cost of acquiring new customers. The lifetime of a customer can vary, like Lexus might be $600,000; Taco Bell … read more..
My Networking Angels
Posted in Relationships, Talk of the Town
These are people who have made a difference for me and we quite often exchange referrals, offer support and help me. By all means contact them, if you think they can help you.… read more..
10 Top Tips in Having More Relationships
Posted in Relationships
Here’s 10 top tips in having more relationships that can be abundant in networking buddies or referral buddies. Here are some tips in how you can begin to attract more relationships, these people will help you bring more wealth and abundance into your business. 1. Create a Networking mindset When you focus on creating more of what kind of relationships you want your openness will allow more people to be attracted to you. You … read more..
How to Grow Relationships on LinkedIn
Posted in Relationships
Do you expect to have a conversation with every invitation?… read more..
How to Automate Your Social Media
Posted in Uncategorized
How to automate your social media, here are 9 ways in which you can get started. You don’t want do this for everything otherwise you will lose the connection to your audience. A word about automating your campaigns, particular Twitter, is eventually you will lose your client base. Social Media is about engagement and connecting with people, by having conversations with them. The tools I really like using are: Tweet Feed.com, if you partner … read more..
Are You Stuck in Your Business?
Posted in Uncategorized
If you aren’t working your business or you are stuck, ask for help. You are responsible for getting customers, into your business. Whatever vehicle you choose to use, you need to be accountable be a leader in your own company.… read more..
20 Reasons Why Your Marketing Sucks
Posted in Uncategorized
Many times we don’t know why our marketing isn’t working for us, I came up with 20 reasons why your marketing sucks. 1. You don’t know who your customer is or who buys your product or services. Just because your product could be used by several people, the more you narrow down your niche/audience the more successful you will be. 2. You don’t the value you offering your customer. This is a challenge when … read more..
How to Manifest
Posted in kindness, Relationships
Manifesting relationships, money and a happy life, there are many ways and many teachers available to learn from. These are just a few of my own ideas and what I have learned.… read more..
Inbound Marketing Builds Relationships
Posted in Relationships
We are about Relationship Marketing..if you would like to contribute an article or share your own experience in developing relationships. I would love to hear from you. Our stories that we share will make a difference to someone else.… read more..
How to Create Your Own Social Circle
Posted in Relationships
By creating a culture for the greater good in working with people you can have the best relationships in your business. It’s nice when people appreciate what you do for them. It’s also a feel good when you know this.… read more..
How to Get More Quality Customers
Posted in Relationships
How to get more quality customers has been written about so much that I wonder if we have become blind to the idea of doing out of the box tactics or strategies. We tend to listen to many experts in giving us advice how to do this. I like using crowd-source ideas, by listening to what other business people are saying and doing. The challenge for most of us is that when we are … read more..
How to Develop a Referral Plan
Posted in Marketing, Relationships
You can choose important principles to guide your client’s relationships. Principles that will help you make firm commitments to your clients.… read more..
Shortage of Customers? 4 Ways to Get More
Do you have a shortage of customers? Here’s 4 ways to get more. Too often we get caught up in how we’ve always done things, because that’s how we’ve always done them. It’s important to get new ideas from other people and find different ways to help us bring in sales. Many years ago, I learned this lesson of not MARKETING. I would get clients and then forget about doing my MARKETING. Without MARKETING, … read more..
Creating a Nurturing Drip Campaign
Posted in Relationships
Creating a nurturing drip campaign is important to your customers. Your audience will love you for this..growing better relationships for your business Using drip campaigns on a consistent basis this is usually used to nurture your leads. Most often your messages are delivered via e-mail because of a short-term around. Each of your messages are sent out in a campaign to build upon each message. It encourages a specific action that you want the … read more..
Are You Listening?
Posted in Relationships
Are you Listening to your audience, if not you are missing out on the conversations you need to pay attention to. For example I was speaking to a gal about what she does and how she is trying to help small business owners..(I was where she is many years ago) and what I found is, that she wants to provide a solution to them that she thinks they need. Well, they may need it, … read more..
What Kind of Gifts of Generosity do You Offer?
Posted in Relationships
It all means to provide heart felt experiences within your business and in your community at large. Have you ever experienced simple kindness from a stranger, from someone at work and been touched in some way that you say to your self, WOW! That was really nice.… read more..
The Complainers
Posted in Relationships
There are four categories or types of people you can plan for in advance. People expect to be treated with respect no matter how outrageous their complaints were, sometimes a simple “I am sorry” is all it takes… read more..
Customer Retention
Posted in Relationships
This is meant to help you to understand what customer retention is and what to plan for. There are four different kinds of ways your customer is attached to you or attracted to you.… read more..
How to Generate More.. Relationships
Posted in Relationships
How to generate more, customers, fans, visitors, and leads that will turn into better, friendly long term relationships. HubSpot they have developed a concept of Inbound Marketing, it is without using advertising, direct marketing, cold calls, ads in the newspapers and on TV. This type of marketing tends to be stale and ineffective. When did you last respond to an ad from your local paper? You might of called them to ask for more … read more..
Building Collaborative Relationships
Posted in Relationships
Building collaborative relationships are when two or more people come together to work together to realize the shared goals. This is more than the intersection of common goals seen in co-operative ventures, but a deep, collective, determination to reach an identical objective. Most collaboration requires leadership, although the form of leadership can be social within a decentralized and people who advocate or will support a principle. In particular, teams that work collaboratively can obtain … read more..
Shifting to Collaboration
Posted in Uncategorized
We need to shift our mind-set, by shifting to collaboration. Are you ready to grow exponentially? Are you feeling overwhelmed, not leaving enough time for you for you to enjoy your life? You know who you are, ready, willing and want to grow to the next level. How do you do this when you are already so busy? It’s called collaborating. We need to shift our mind-set, shift of how we are doing things, … read more..
Relationships: The Party Principle
Posted in Relationships, Shifting, Social Media Marketing
Please DO my social Media Marketing survey click here. If you haven’t figured it out by now Social Media is about relationships. So many people seem to think that the more connections you have then it’s about calling this social proof. I don’t agree simply because you can have many followers, if they aren’t willing to share information or promote you or even ask you how they can help you or collaborate with you … read more..
Marketing: Social Media Survey
Posted in Collaboration, Shifting, Social Media Marketing
In order to serve you better, I want to find out what is working for you and what is not. When Michael A. Stelzner wrote a white paper about Social Media Marketing in 2009, much has changed since then. I have also changed what I write about on Heart@Work as well. This is simply because I am more passionate about relationships, growing a community and helping people to do this, since it really what … read more..
Marketing: Finding Your Niche
Posted in Social Good, Social Media Marketing
What I got out of this book was, once you understand your archetypes, then you will naturally find your audience and what you need to be doing.… read more..
5 Simple Steps to be the Best Networker
Posted in Inbound Marketing, Relationships
This is about developing relationships with people. Start by having conversations with people. Make calls and just find out what they do and if there is anything that you can help with with?… read more..
Benefits of Marketing Your Blog
Posted in Collaboration, Social Media Marketing
Advantages of Blog Content Contributions From Sales Perspective Posted by Pamela Seiple We’ve compiled a list of advantages: 1. Drives More Content: More contributors means more people to create content, which is a good thing because research has shown that keeping your blog fresh by publishing content regularly leads to better blogging success. 2. Divides Responsibility: More contributors also means the responsibility of producing a steady stream of new content can be divided among … read more..
Happy Valentines Day!
Posted in Collaboration, Relationships
Valentines day is tomorrow Feb 14, which also Kindness week begins. I have created a video message for you. At the end of this video, it would be nice if you would take the time out to reach out to your connections by calling them. Even if it is only to re-introduce yourself and by asking them what they need help in. When they ask for help be sure to follow up with them, … read more..
What is a Fan?
Posted in Relationships
Leaders are scarce, why? Fearful of speaking up, afraid the discomfort of leading. Is this because most people are so used to be managed or told what to do. As a leader, it takes gumption, bravery and generosity by sharing rather than telling.… read more..
Competition Proof Your Business
Posted in Relationships, Social Media Marketing
How to create value and deliver products in a way that customers refuse to from anyone else, regardless of price.… read more..
Client Appreciation Marketing
Posted in Relationships, Talk of the Town
Appreciation is an investment to those who you value. Your benefactors will feel appreciated and will support you in being successful. This marketing strategy is the easiest to implement with great results, especially on a limited budget.… read more..
How to Add Value to Your Relationships
Posted in Relationships
How to add value to your relationships. Part of the value you add is when you know your persona of your customer. This part of the process in any business on or off line connections, customers, clients or buyers is so key..yet so many people that I have spoken to want to avoid it. Why? When it will make it so much easier for you and you’ll save a lot of time. This works … read more..
What’s the Role of Appreciation?
Posted in Relationships, Shifting
It’s the vibration of true love, that feeling of being in love. Love and appreciation are identical vibrations. It’s about being who you are. Feeling good. When you focus on what you want your life to be, you will come closer to appreciation. Appreciation is that tuned-in, tapped-into and turned-on feeling.
… read more..
Seth Godin: Create a Movement
Posted in Blaze your own Trail, Collaboration, Relationships, Social Good
Find something you are passionate about, invite people around you to join you. Not everyone will accept your invite, however they may know someone who would want to join your movement. Just keep being engaged. … read more..
6 Ways to Show Your Appreciation
Posted in Relationships
Here are six ways to show your appreciation, the Where Magazine, and got the idea of a Tipping Guide for people who may have helped you in your business. One of my collaborative partners Carol Deckert is now introducing people as she is known as a Connector. She introduced me to a couple of people who she values and thought we could all work together. Great idea Carol! Sometimes we just need ideas to … read more..
23 Things We Love About our Discussions on Linkedin
Posted in Relationships
So why do we engage with groups on Linkedin, whether they are open or closed. I came up with 23 benefits why we Love our discussions in our groups. If you think of anything else you would like to add, please do so by leaving a comment. Thanks!… read more..
Online marketing isn’t for the faint of heart
Posted in Marketing, Relationships
Online marketing isn’t for the faint of heart it goes from a puzzle to an action plan. It’s a simple list of tasks to do until new habits are formed. The goal : · To notice the best in people and give recognition. · Give a hand to someone in need. · Listen to what people are saying about your specialty, brand, product or service. · Make an invitation to try or learn more … read more..
Secrets in Keeping Clients
Posted in Inbound Marketing, Talk of the Town
How High Is Your Loyalty Factor? Originally posted on December 8, 2007 How often do we stop to think, “How we can get more loyal clients/customers to buy our products and services?” I am sure many times. If you only just tweaked a couple of things in what you do, it is more than likely there will be an increase in the loyalty of your clients. There are several ways to increase customer loyalty. … read more..
How to Get Your Social Circle Network to Work
Posted in Relationships
Let’s focus on how to get your social circle network to work for you. Just Do It! When we all do this, then all of our dreams, goals and manifestations will show up. How many invites have you gotten to join other people on various networks? If you don’t they seem to think that you don’t care about them. Or they take it personally. I made a decision that if I can’t participate by … read more..
6 Top Ways to Grow Business Relationships
Posted in Relationships
Unleash your business by finding some secret tips in how you too can grow your business through relationships. Even participate in the Self Improvement Giveaway… read more..
Want Do You Want?
Posted in Shifting, Talk of the Town
This was a wonderful reminder as I was reading Jerry & Ester Hicks book on Joyous Beginnings. Making a decision or giving conscious deliberate thought to which you want puts yourself in a position of being a selective sifter. By making decision of what you want, you will automatically shift through the data of words, information that comes to you. You’ll receive more that which you want not what you don’t want. Wouldn’t you … read more..
A Heartfelt Christmas Story
Posted in kindness
This heartfelt Christmas story was submitted by Lynn Miller. I felt it was a great way to wish you a happy season for 2010. The old man sat in his gas station on a cold Christmas Eve. He hadn’t been anywhere in years since his wife had passed away. It was just another day to him. He didn’t hate Christmas, just couldn’t find a reason to celebrate. He was sitting there looking at the … read more..
The Happiness Show
Posted in Relationships, Shifting, Social Good, Talk of the Town
How to Use an AutoResponder
Posted in Uncategorized
This is your guide of how to use an autoresponder. AutoResponders are powerful tools. AutoResponders are powerful tools. Successful online marketers use them to automate repetitive sales tasks, build and manage multiple prospect lists, and send out regular articles, updates, and announcements. More than providing an automated response to an inquiry, AutoResponders can be your own automated sales force working online 24 hours a day, 7 days a week. Used properly, AutoResponders can automate … read more..
Is Silence Killing Your Business?
Posted in Relationships
It’s amazingly easy how Appreciation Marketing will work for you. Silence is a killer. If you aren’t paying attention to the people you care about, your competition will. Appreciation always wins! Go out and get noticed!… read more..
e-Mail Marketing is Alive & Well
Posted in Inbound Marketing, Relationships
Over the past few weeks, I have been asked what newsletter provider do I use..I have a couple. I switched to FeedBlitz from Feedburner over a year ago, and have a newsletter through them. It started out as a 30 day free trial, and then they slowly add your monthly fee dependent upon on the number of subscribers. Currently I pay $4.95 per month. Then someone told me about Mail Chimp, so I use … read more..
How do you Define Social Good?
Posted in Marketing
How do you define social good? A group of MBA students discuss their firsthand experiences from the Power of Social Technology curriculum at the Stanford Graduate School of Business. “Let’s talk about purpose,” says MC Hammer, How do you define “social good’?” He looks straight at me. The class falls silent. Heads turn my way. Holy cats, did MC Hammer just serve me a pop quiz? said Tien, a Stanford MBA Student Stanford GSB … read more..
Why Do You Blog?
Posted in Uncategorized
Why do you blog? For some people it’s about becoming an expert in their field, some, to share their experiences or there are several other reasons why. Technorati did a survey to discover a few things about bloggers about the growth and trends in the blogosphere. 57% of businesses blog to attract new clients for their business 40%-50% to make money or to supplement their income 28-30% hope to get published or featured in … read more..
What is your Social Media Strategy?
Posted in Inbound Marketing, Social Media Marketing
You’ve likely heard of a social media strategy, maybe you even wondered what is a strategy supposed to do for your business. A strategy is to help you define what tactics, goals will get you to where you want to go. Social Media is really a part of your marketing plan. So often I have heard from other Entrepreneurs and Small Business Owners saying and thinking that it is some how strategy are a … read more..
What is your Personal Social Responsibility Factor?
Posted in Blaze your own Trail, Relationships
About Arvind Devalia Arvind Devalia is a performance coach, social entrepreneur, speaker and writer who aspires to live a life of contribution, connection and celebration. His blog “Make It Happen” focuses on making things happen in your life and the world. His main books are “Get the Life you Love and Live it” and “Personal Social Responsibility”, both of which are available from Amazon. 29 Ways to Carry Out Random Acts of Kindness Every … read more..
Building Relationships with Video
Posted in Marketing, Relationships
Building relationships with Video, offers you the opportunity to stand out from the crowd, especially with being on line this can be challenging. Most people fail to do follow-up. after you meet someone at a networking meeting on or offline do you send them a note or card to thank them? The follow-up is the key to begin your relationships with them, even if you don’t see yourself going further with the relationship in … read more..
6 Lessons in Treating People
Posted in Relationships, Talk of the Town
Sheryl Curtis, sent me this message, to share. I think it’s an important one. Here’s 6 lessons people have learned or we will learn how to do better ourselves. First Important Lesson – Cleaning Lady. During my second month of college, our professor gave us a pop quiz. I was a conscientious student and had breezed through the questions until I read: The last one: “What is the first name of the woman who … read more..
How to Start Giving in Your Relationships
Posted in Blaze your own Trail, Relationships, Talk of the Town
Nov 13 is World Kindness Day! Happy World Kindness Day! “Performing act of kindness is one of the best and quickest ways to improve your life. When you get, give; when you learn, teach!” Oprah Here’s some ideas to get started with: Pay someone a compliment When someone unexpectedly pays us a compliment or does us a good turn, it evokes a feeling akin to the first stirrings of love—a weightlessness and joy that … read more..
How to Create a Relationship Strategy – Part 4 & 5
Posted in Relationships
How to create a relationship strategy Part 4 and 5. Just as an investor sells losing stocks and bonds, so you should fire (gasp!) clients that come close to “nightmare” status — especially if they are unwilling to pay you for your trouble. You might also consider firing clients if they’re giving you work that has become tedious, is holding you back from taking your capabilities to the next level, or that simply isn’t … read more..
Networking is the Essence of High Performance Marketing
Posted in Inbound Marketing, Relationships
Did you know that 90% of salespeople don’t network is because they don’t know how to. This really surprised me, I remember when I was doing Territorial sales, it was a lot easier to get out to network in the circles where my customers were. Introductions and referrals were easier to get than knocking on doors. However, knocking on doors was good too, because I was able to find out who the businesses were … read more..
How to Create a Relationship Strategy – Part 3
Posted in Inbound Marketing, Relationships
How are you doing in this creating your own plan? I know it does take time – however it is well worth it and you will benefit greatly from it. Step Three: Focus on the Core Once you create your list, the next step is to develop a plan to reach out to, and build your relationship with, the top 20% of the prospects/clients on your list. For each potential core client, answer the … read more..
How to Create a Relationship Strategy – Part 2
Posted in Collaboration, Inbound Marketing, Relationships
Step Two: Segment your List Once you have a good list of criteria, you should list all your clients and rank them in terms of their potential for you in the coming year. Don’t worry so much about where they fit now. Think about their potential value to you in the next year or two. To give an example, I worked with a healthcare technology company that went through this exercise. In its market, … read more..
How to Create a Relationship Strategy
Posted in Inbound Marketing, Relationships
While doing some research about relationship marketing I discovered Andrew Neitlich, he has this article on sitepoint.com, because it is such a long article I am going to break it up into four posts. We all have relationships that work for us and some that don’t or who are outside our own Social Circle. Do we want to include them in our Social Circle or are they someone we like to know about and … read more..
What Makes a Good Referral Partner?
We all have our needs and requests of people to be great referral partners..Carol and I have been doing a series of calls about Social Circles and what has really come up in the calls is what is a good referral partner for us. It’s all really based on some core principles and preferences we all need to set for ourselves. You know sometimes it’s just hard to really define that certain category of … read more..
How to Win Friends and Influence People
Posted in Relationships
A book review of Dale Carnegie’s Book “How to Win friends and Influence people.” The Dale Carnegie Course is a program for businesses based on Carnegie’s teachings used worldwide. It was founded in 1912 and is represented in more than 75 countries. More than 8 million people have completed Dale Carnegie Training. The course comprise a proprietary process that uses team dynamics and intra-group activities to strengthen interpersonal relations, manage stress and handle fast-changing … read more..
Who Would You Prefer to Connect With?
Posted in Relationships
Who would you prefer to connect with? Are you someone people would like to connect with? As you are navigating on line in the Social Networks it’s important to the the same head shot of yourself on all the networking groups you belong to. This gives people to ‘see’ you and you become more visible. One of the challenges we all face is to be known and found, especially if we want to be … read more..
What’s Your Social Currency?
Posted in Inbound Marketing, Relationships, Talk of the Town
When I started Heart@Work it began to as a Training company to bring an awareness of Kindness in our workplaces..after a couple of years I’ve been writing a blog on the topic of Kindness, Thought Leadership and Social Good. This past week, since I have been writing about relationships, I took a look at the various articles at HeartJam.com to see what I have already posted. I found five or more articles about Branding … read more..
How to Engage with a Social Media Evangelist
Posted in Inbound Marketing, Relationships, Social Media Marketing
I started to write a post about enlisting a Social Media Evangelist to your campaign, what I soon discovered was that there are only five people who consider themselves one. For me, I am more of an Evangelist for Relationships..they are our most precious asset in our personal and business life. Everyday evangelists are spreading the word to others about something that has made a difference in their lives. In order to enlist an … read more..
Are You Getting Your Piece of the pie?
I was chatting with a friend about getting a piece of the pie today, she was saying “Most often she feels she is up against other bigger travel service companies.” So she is doing lots of other affiliate marketing to bring in revenue. I have nothing against being an affiliate for other streams of revenue. However my question is “What are you doing to promote YOU?” After all, people buy from people. They don’t … read more..
Relationship Management
Posted in Relationships
CRM means Customer Relationship Manager, usually it’s software you use to manage your accounts, clients so that everything is in one place. When I was in a Sales Position full-time, I used call sheets on paper in folders in my desk drawer, which I filed them either by individual or company name – then I would place their file in a Follow-up next week, 2 weeks or 3 months or back in their main … read more..
LinkedIn: Getting Social
Posted in Relationships
Even though LinkedIn doesn’t consider themselves as a Social Network, Getting Social on LinkedIn is a great place to connect and network. If you aren’t on it, get going. It’s FREE to use however it does cost you some of your marketing time. Your profile needs to be completely filled out, there is a book called “Linkedin Profile.” written by two Linkedin trainers, Lori Ruff and Mike O’Neil. I would highly recommend getting it … read more..
Videos: Let’s Get Social
Posted in Uncategorized
Videos will help you to get social. Marketing is a wonderful tool to help you get found and direct visitors to your Hub. You can do them yourself, hire someone, buy yourself a flip camera or a Kodak video camera some cameras have a way to record a video. Editing Editing software like i-movie or final cut express can be found on your MAC, I think maybe Microsoft has something to edit with. Just … read more..
Seeing Greatness in Others
Posted in Relationships
Seeing greatness in others, by giving them praise and appreciation helps them to feel good and you feel good about giving it. [URL=http://media.photobucket.com/user/LMBaker74/media/Appreciate.jpg.html][IMG]http://i94.photobucket.com/albums/l119/LMBaker74/Appreciate.jpg[/IMG][/URL] When you are working with others the more “Great Work” or “Great Job” you say, you’ll find others will respond quicker and more positively to you. When you are coaching someone, or in Direct Sales it is important not to forget seeing the greatness in others. Compliments are more about what … read more..
Insider Secrets for Customer Service
If Johnny Depp walked into your workplace today, how would you behave? If you’re like most people, you’d drop whatever you were doing and approach him, smiling, ready and eager to serve him. If Halle Berry walked into your restaurant, you’d immediately escort her to the best seat in the house. If Tom Hanks was on the phone asking questions, you’d do whatever you could to get him his answers…cheerfully…right? What about the rest … read more..
Your Social Circle – Part 4
Posted in Inbound Marketing, Relationships, Social Media Marketing
To Begin to Grow your Social Circle – Start first by working your own Category 1st, then start adding people from other Categories. From each of these categories you can begin to create referral partners. Remember what Paul did when he was growing his Linkedin group? HEALTH SERVICES Chiropractor, Therapist/Massage, Hairstylist, Nutritionist, Fitness Trainer, Health Products, Counselors REAL ESTATE Residential/Commercial, Investment Brokers, Mortgage Brokers, Bankers, Lawyers, Designers, Stagers PROFESSIONAL SERVICES Lawyer, Accountant, Financial Planner, … read more..
Get Referrals
Posted in Relationships
To get referrals you need to create or own social circle, the people are connectors who are willing to help you to grow your vision or business. I’ve been writing about creating your own Social Circle Series. They are about developing your own business circles for referrals and how you can create your own. Sometime ago I facilitated what I called it “Power Marketing” a workshop on how to grow your business through referrals, … read more..
Your Social Circle – Part 3
Posted in Relationships
What you need for your social circle, part 3. T.P.P. Time Patience Persistence is what you’ll need. Developing a new relationships requires your Time, Patience and Persistence in developing a social circle. Profile WHO you want to work with: What are their qualities and characteristics – narrow this list down to a sentence or two. What services and products are you willing to provide – make a list. This isn’t about what your clients/customers … read more..
Your Social Circle – Part 2
Posted in Inbound Marketing, Relationships, Social Media Marketing
The meaning of A.S.K. Ask, Seek & Knock A referral partner is someone who agrees to give and receive referrals. They are prospects, clients or persons who have agreed to work together, to refer to one another. This is a great opportunity to grow your social circle. On one of the interviews that Bonnie Dubrow and I did together about being an Authority of your Niche, our interviewee Paul Cronin told us how he … read more..
The Art of Connecting
Posted in Relationships
The Art of connecting – I’ve been reading the Art of Friendship by Roger and Sally Horchow, they are a father and daughter team..they offer some simple rules to make meaningful connections. Connecting is the key to launching a friendship. Remember Malcolm Gladwell from the tipping point? He says “Roger is a “connector.” Connectors are those rare people who have a special gift of bringing people together, they know a lot of people. Connectors … read more..
Social Media Revolution 2
Posted in Relationships
This is a refresh of the original Social Media Revolution with updated statistics and images. Created by author Erik Qualman and based on the #1 Best Selling book Socialnomics. This video is now for 2014. This was in 2012 What changes we have experienced..now is the time to refocus on what you really want and what the best platforms where you’ll discover where your customers are. When you are ready to Transform Your Business … read more..
How to Win Clients to Engage with You
Posted in Relationships
If you know how to win clients to engage with you, do you know what makes them tic? Tic’s definition is: “having regular repeated actions that match; a description of who they are; a label or tag.” If you don’t know what makes your customers tic, you’ll discover that people will expect you to deliver a product or service that you don’t want to do, aren’t able to do, your relationships won’t be successful … read more..
How to Get Cheap Traffic
Posted in Inbound Marketing, Relationships, Social Media Marketing
Review on Comment tools that are available for you to help you get more visitors, simply by using comment plugins on your blog is a cheap SEO tool to bring traffic and visitors to your site. Comments as you know will bring up your index level on Google and give you links, backlinks which is import to connect with other people and their sites. And not just Google but for other search engines. Disquis … read more..
It’s All About Relationships
Posted in Inbound Marketing, Relationships
Everything in life is about your relationships, that’s why we network, go on dates, meet people for coffee, for lunches and social gatherings. We all do this to meet some need, whether it’s for life partners, establishing clients, friends, employees or strategic alliances. What happens after is what really matters. Do you follow-up? Do you ask for the sale, or the friendship or the relationship to begin? Do you ask yourself what your intention … read more..
Secret of Marketing – Part 2
Posted in Relationships, The Marketing Group
The secret of marketing – part 2 was another series of comments from Linkedin. This is a continuum from my question of What’s the Secret of Marketing? I found that more people really like to hear from people who have tried out various tactics or spokes as I call them. Linda S. Posey – Thanks for the great discussion. Good list, Richard. BTW, I believe it’s called permission marketing, i.e., you’re marketing to people … read more..
Facebook: Not just a pretty face
Posted in Uncategorized
Why Facebook isn’t just a pretty face. By now, you’ve probably discovered some of the benefits of having a Facebook page for your business. Facebook has had many changes over the years. This was first written on Aug 2010. Some of the suggestions my not work any longer. If you’re doing it right, you’ve got yourself a fan page with a growing number of “likers” and you’re actively engaging with them about your shared … read more..
Is “Selling” a Dirty Word?
Reno and I met on Blitztime, and have kept in touch through Linkedin, Twitter – it pays to keep in touch, share each others content. By shifting and use collaboration – does work and it helps us all. How much are you selling? There I said it. Is your business where it needs to be monetarily? Frankly! Are you making enough money? Much of what I am reading lately seems focused on encouraging and … read more..
How to Create an Inspired Business
Posted in Uncategorized
Are You Ready to create an inspired business? If you are here are some tips to help you. A niche, should be something you know about, something that doesn’t feel like work. It’s something that inspires you. This leads me to what Patricia wrote “Do what YOU are Inspired to Do.” This is your niche. You are better to serve people and people will feel your energy, your enthusiasm that you are really willing … read more..
Take Your Online Marketing To The Next Level: SEO
Posted in Uncategorized
Take your online marketing to the next level by using search engine optimization (SEO), blogging, and social media you can achieve your fullest potential on and off the web. Written by Ryan Chaffin, follow Ryan on Twitter @ryanchaffin Advertising is an integral strategy when working towards business success and growth. Internet advertising is extremely competitive. The vast numbers of websites using online marketing make it essential to have a website that attracts viewers and … read more..
How to Become the Talk of the Town
Posted in Uncategorized
How to become the talk of the town, here are 20 Tweaks to improve your web presence and become known. Every once in a while it’s nice to have someone to review and give you feedback of what could be improved. I recently offered the artists in the Art Marketing Group some help with their sites. Here’s what was exposed: 1. What do you want your visitors to do when they arrive? Do you … read more..
How Kindness Impacts Productivity at Work
Posted in Blog
How does Kindness impact productivity at work, let’s give you a better perspective. Do you see these traits in yourself of being respectful & considerate? Ask yourself: Do you practice kindness? Having difficulty answering these questions is a common occurrence. With how bombarded we are by violence in the news, how easy it is to anonymously spread hate online, and the unforgiving “cancel” culture in our Gen Z children today, it’s no surprise that … read more..
What black holes are you slaying?
Posted in Blog, Relationships
What black holes are you slaying? Are you looking for someone to reduce your pain in your business or are you working on stopping the pain from reappearing? We all have some sort of pain, whether it’s trying to hire someone that would suit the culture in the workplace or just want the hurt to end. You discover there are so many resumes that you need to go through, except you don’t want to, … read more..
Are you Trustworthy?
Posted in Blog, Relationships
Are you trustworthy, building trust is so much more important now especially in the digital age. Whether you are helping your community or for your business. Take for example community events and helping other people who need it, they may not a have a voice and need your help. As they too need to get the word out just as much as a small business person. Then there is the part about developing relationships … read more..
No one likes to be manipulated
Posted in Blog, Relationships
No one likes to be manipulated, tricked or pressured to buy something period. Honestly, it doesn’t seem to be working any more or anywhere else seems to not get as much traction. People can feel whether it’s a fit for them or not. Most of us don’t want to feel left out and the same time we ask in our groups and forums other peoples opinion if they have take that persons training before. … read more..
Creating a kinder workplace culture
Creating a kinder workplace culture, which includes communications, team work, productivity, a value based business. Only push it out further than the basics. In this post I’m going to push it out further, other than branding a workplace, it also needs to be healthy. What you present at work needs to be who you are as an individual, as well as what your company values and leads with. What kind of initiatives do you … read more..
Get ready to Play
Get ready to play is a great way to have fun with your teammates, colleagues and all those you are in your workplace. One of the things we quite often leave out is having fun. Being very productive and working hard is great, sometimes just taking a break is better. My interview with Robert Manolson, his company has been more about the effects of mental health at work. Without a space to breathe, it … read more..
10 Ways to Cultivate Relationships
Posted in Blog, Relationships
Here are 10 ways to cultivate relationships on line that will help you to have more connections and opportunities where ever you are. Cultivating relationships at work, looking for work or just getting along with people is really important. 1. Create a blog which you will post content to help engage your followers to post, read or subscribe to, be sure to have a subscribe button or a call to action button to your … read more..
I don’t have time
I don’t have time, how many times have you said this, however your intention is to do something about the issue at hand. Why the self-sabotage? When I think about the times that I have said, I don’t have time to sit with tech support for 2 hours, yet I need to look after why my phone contact app isn’t working. It’s frustrating when I was making a phone call and person’s name who … read more..