Marketing: Finding Your Niche
Marketing: Finding your Niche is about defining who your customers are. If you don’t know you are wasting your time. Here’s a case study: “One of the girls I was mentoring was looking for a job..we’ll call her Wendy for this case study. The sound of her voice dropped when she talked about getting a job. She just lost her full-time job and needed to do something quickly. I suggested that she get a