Being good is not good enough, the sad truth is that it’s not good enough anymore. Marketing and sales are done quite differently now. Even the best of business owners will suffer and struggle, and may even go broke without a steady flow of current of new to good customers. For many independent business owners that seek me out, they are doing an outstanding job operating the business, but lack the knowledge of skills, savvy and experience to get their customers in the door and keep having them coming back.