Creating a nurturing drip campaign is important to your customers. Your audience will love you for this..growing better relationships for your business Using drip campaigns on a consistent basis this is usually used to nurture your leads. Most often your messages are delivered via e-mail because of a short-term around. Each of your messages are sent out in a campaign to build upon each message. It encourages a specific action that you want the person to do. Often the messages you send out will be about education, testimonials, upcoming events,