The role of a relationship marketer, is simply to develop relationships with people and invite people to take a look at what you have to offer. That’s it!
Save Yourself Stress Time Energy and Money.
If they aren’t interested in what you have to offer, then be sure to ask for a referral. If you don’t ask, you don’t get them. Will it always be easy to do? No, because we ourselves tend to get in the way of having the success we want. Not every opportunity is the perfect timing for someone to buy from you. Every business needs a simple system that works to get the end result you want to have.
90% of the people you talk to may not want to buy from you, should this stop you from inviting people to take a look at what you have to offer, NO. Not everyone is going to like what you have. However, you just got to keep inviting people until you find the perfect match for you.
How do you know if it’s a perfect match for you?
Do you have some qualifiers that you want your buyer, client leader to have? What makes them a fit for you? I was listening to a call today, and this guy says he doesn’t want every person to buy from him. If they have credit card debt, he does’t them to buy his products or services. He feels, he would be doing a disservice to them.
In my case, I want them to get results, give me testimonials, who have dreams they want to achieve, who are willing to take action and have success. Is this too much? For some people it might be. I want to work with the right people – quality people. Relationship Marketing is built on the simple premise of everyone consistently will get the business they want by inviting and working with people to help them get what they want.
The biggest reason why most businesses fail is that they don’t have a system or if they do they don’t follow it. When you are only concerned about numbers or the quantity rather than the quality, you will not get the kind of results you want. If people decide it’s not the right time for them right now, ask for referrals and stay in touch with them. This is part of a Relationship Marketer’s role, it’s a people business. Business comes to us through people. Not through banner ads, stats, or trying to get a ROI on working with someone. If you analyze your stats, it will tell you what you are doing wrong or right..it doesn’t nurture relationships with people. Be positive and excited of what you do and share this energy.
- If you are an Artist, your art provides beauty to a home or office
- If you are a Realtor, you help your customers people buy a home
- If you are a Relationship Marketer, you help your clients to do ____what? __
We all have our roles and solutions… What do you want?