Why Relationship Marketing works, it’s because people do business with people. Here are 4 tips that work.

Originally when I wrote about this concept it was posted under Reverse Marketing. Wiki posts: “Reverse marketing deals with strategies that would make the customer find the company offering the product.”

Some people seem to think that if they keep doing the traditional marketing like advertising it works the best. For some companies it may.

When I share this concept with people, they just shake their heads and say, “What are you talking about?”

What’s kindness got to do with business?

If you are kind, to other people they will reciprocate to you. It’s just really simple. It doesn’t need to be complicated.

Some people just don’t get it. I guess it’s because the traditional marketing is so ingrained. Did you know that it has been shown that Relationship Marketing can cut costs of direct marketing from 5 to 30%?

Attraction Marketing is very similar to Relationship Marketing. Since the movie “The Secret” came out, there are 100’s of books out there about attracting whatever you want into your life. I think it’s great, even if you make a 5% shift in what you are doing now, you can change your business quicker.

You can now take advantage of opportunities that come your way. “Allow yourself to be dazzled and surprised by the results.” Quote by Joe Vitale Mr. Fire.

Here are 4 tips to change your position in attracting customers and using Relationship Marketing strategies.



1. Attract – provide incentives like FREE e-zines, a FREE e-book or another promotional item that your customers want or may need. Remember FREE is the most powerful word on the internet.

2. Assist – co-create, co-operate and collaborate with your strategic alliances and/or your customers.


3. Affiliate – develop affiliate partnerships! These are 3rd party relationships. They could be businesses that offer similar products and services than your own, or perhaps they completely different.
4. Offer anywhere from a 1 – 20% commission in sending business your way. Don’t be stingy. Pay well and on time.

If 20% of your customers buy your services you can keep up-selling them why do think you need 1000’s of customers? Can you serve them all? Maybe, maybe not. It’s something to consider.

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