Let’s talk about marketing. It’s the lifeblood of any successful business, as a change maker, you need to be on top of your game, getting the word out about your products or services.

Fellow entrepreneurs and change makers, marketing your purpose or mission is the key thing for your  businesses.

But here’s the thing: traditional marketing tactics are becoming obsolete. In today’s fast-paced, digital world, consumers are bombarded with hundreds of marketing messages every day. It’s no longer enough to simply push your product or service in front of people and hope for the best. You need to be strategic, creative, and most importantly, authentic in your marketing efforts. Take it from Lana V. Marsland, she shares some great tips to do your social marketing.

You need to be strategic, creative, and most importantly, authentic in your marketing efforts.  So, how do you do that? Well, it starts with understanding your audience. Gone are the days of one-size-fits-all advertising. You need to know exactly who your ideal customer is, what they care about, and where they hang out online. This means doing your research, collecting data, and getting to know your audience on a personal level.

Once you have a solid understanding of your audience, it’s time to get creative. Think outside the box and come up with unique, attention-grabbing marketing campaigns that will resonate with your target demographic. Whether it’s through video content, social media, or experiential marketing, your goal should be to create a memorable and shareable experience for your audience.

Now, let’s talk about authenticity. This is a word that gets thrown around a lot in the marketing world, but it’s more important now than ever. Consumers are savvy, and they can smell a phony marketing ploy from a mile away. That’s why it’s crucial to be genuine and honest in your marketing efforts. Show your audience the real, human side of your brand, and let them connect with your values and mission.

But here’s where things get controversial. Many businesses are still stuck in the old ways of doing things. They rely on outdated marketing tactics, pushy sales messages, and inauthentic branding. And guess what? It’s not working. In fact, it’s turning consumers off and driving them to seek out brands that are more aligned with their values.

As change makers, we have a responsibility to lead the charge in transforming the way businesses approach marketing. It’s time to shift the focus from selling to serving, from pushing to engaging, and from inauthentic to genuine. This is why Let’s talk about marketing is so important.

So, if you’re ready to make a real impact with your marketing, it’s time to embrace change. It’s time to get creative, get personal, and get authentic. Let’s show the world what it means to be a change maker in the marketing world. Are you with me?

Maybe she’ll make an exception as today is the 2nd.  For more marketing tips, 

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