Here are 20 relationship marketing tips to acquire, retain your customers and partners.
First, tally up all your marketing assets of what you can offer to a potential partner in terms of exposure. Find a niche that you can own. Nurture your relationships as it may take anywhere from 3 months to one year to finalize a partnership.
- Develop referral sources – these are warm to hot people who have used your services or they know what you are capable of.
- Develop partnerships for your products or services. This could be affiliates or vendors or other people that you do business with.
- Adopt a cause marketing partner – these are nonprofit groups or causes. It will help the both of you tap into markets or customers you would not have gotten on your own.
- Join a Barter exchange, this is another source to tap into of reach a customer base that you may not have or be able to reach. Get rid of extra stock.
- Be an expert. Create a special unique name for yourself. Be known. Write a report or White paper.
- Start a brag book, if you haven’t got one already. List your media exposure, articles that have been published. Awards that you have received
- Teach a class by using your expertise or something that you are passionate about
- Raise your prices – so often we under price ourselves.
- You can’t achieve new goals without putting time into them. Delegate duties you don’t want to do – shave off 5 minutes and put that time towards something new.
- Get a mentor, take a tele-class or join a mastermind group to keep you motivated.
- Take one day off to rejuvenate yourself. No calls to customers or biz stuff. Rest, meditate, play or just be with your friends and family.
- Develop a strategic plan in attracting new customers and retaining the ones you already have
- STOP LISTEN WRITE EXPLORE for new fresh ideas
- Up sell your present customers – by offering more product or services you offer. Or partner up with a non-competing business share your offers.
- Maximize the value you give your customers
- Throw a ‘nice’ party, for all the people who are nice
- Be mission based – Why you do what, you do
- Create a loyalty program for repeat business
- Use surveys – ask what your customers would like that you are not delivering
- Assign yourself or someone else to develop your partnerships