The Thank you Economy according to Gary Vay Ner Chuk, who wrote the fabulous book Crush It. – His second book is about “The Thank you Economy”..he believes it is much easier now to develop relationships with people via Social Media.
Developing relationships is time consuming, by doing the one on one with people, you want to win their hearts and minds. By doing it this way, you’ll gain better and more effective results in your sales results.
The easier way to try to get sales, is not advertising your offers, and you hope the someone will get your message and respond. This is not a very effective way to do it and it’s expensive.
The people who are willing to develop relationships will see word of mouth or referrals come to them and will have a much greater impact.
One of the lessons I learned when I was in sales for a company I worked with, I loved working with them..the upper management was challenging at times however, I found that I would personally offer delivery services and take the time to get to know my customers..I found them to actually to root for me..especially when my competition would show up at their door. I got referrals and introductions.
Social Media gives us the opportunity to crowd source ideas. For example on LinkedIn or Focus or Quora you can take part in the discussions, find out what people want, what they life and what they are willing to buy. Now we can customize our offers to the people who are listening to us. It’s also a place where you can follow others. By listening and participating, in discussions, will leave a lasting impression on people.
Did you know that only 29% of people stay in touch with their connections, customers and the like?
Are you one of the 29%? This year make a commitment to yourself and grow your business through developing relationships. I’ve started to de-clutter my address book, as we can only really stay in touch and interact with 200 people at a time. I would rather make the room for people who want to engage with me than the ones who could care less. Plus, once we get to know each other better, we can refer and help each other more effectively.
Whether you are just developing relationships with your connections or your customers or your team members..reach out to them, help them and then they will help you.
You want to treat your customers and connections well..so they’ll want to stay in touch with you. Two things you need to do first:
1. Determine the lifetime value of your customers businesses or contacts
2. Determine the likelihood that they will leave you
Until next time.. subscribe to our newsletter for more tips.
